Sales Manager

Pernod Ricard; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Pernod Ricard in Hong Kong seeks an experienced on-trade sales professional to develop traditional channel business, manage key outlets, and build lasting partnerships. You will contribute to sales targets, promotional planning, and pricing strategies while collaborating with Marketing to maximize visibility and profitability.

The role requires strong negotiation, analytical and bilingual English/Cantonese capabilities, with 5+ years in trading or relevant FMCG experience.

Qualifications

• Degree holder with 5+ years in trading (spirits or FMCG preferred).
• Traditional on-trade experience is a plus.
• Proactive with self-motivation to drive results and hit targets.
• Strong interpersonal, communication, and negotiation skills.

Responsibilities

• Drive sales, distribution, and merchandising targets in the assigned channel.
• Develop annual commercial building blocks and yearly sales/promotional plans with Channel Manager.
• Identify new business opportunities to expand product penetration and profitability.
• Review, manage, and renew promotional agreements in a timely manner.
• Collaborate with Marketing to execute promotions and provide improvement recommendations.
• Monitor market trends and competitor activities, deliver insights and performance reports.
• Enhance product display quality and brand visibility at key outlets.
• Build and maintain long-term customer relationships through professional service.
• Ensure timely payment collection in line with channel requirements and policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Skills

Interpersonal skills

Negotiation

Analytical skills

Communication skills

Proactive mindset

Bilingual English/Cantonese

Education

Degree holder

Tools

MS Office

Job description

This position is responsible for developing on-trade traditional channel business and network; and building up strong and long-term relationship with key BKTV, wholesaler and Chinese restaurant outlets, through quality service and professional advice tailored to their needs.

Key Responsibilities and Job-Related Characteristics:

• Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
• Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager.
• Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration.
• Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner.
• Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations.
• Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports.
• Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets.
• Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner.
• Ensure timely payment collection in line with channel requirements and company finance policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Knowledge and Skills Requirements:

• Degree holder, with 5+ years relevant experience in trading field (spirits industry or FMCG is preferred)
• Former experience in traditional on-trade outlets is an advantage
• Proactive, with self-motivated mindset to drive result and achieve target
• Good interpersonal, communication and negotiation skills
• Strong numeric sense with good analytical skills
• Proficient in both written and spoken English & Cantonese
• Proficient in MS Office (Excel, Word, Powerpoint)