Assistant Digital Marketing Manager - Contract

Robert Half Hong Kong Limited; Hong Kong Island; Presencial; HKD 420 000 - 650 000; Tempo integral

Resumo da oferta

Robert Half Hong Kong Limited seeks an Assistant Digital Marketing Manager to lead digital initiatives and enhance customer engagement for a leading financial services firm.

You will manage websites, drive social campaigns, analyze metrics, and collaborate with technology teams to deliver customer- and broker-facing digital platforms in a fast-paced environment.

Qualificações

• Bachelor's degree in marketing, business, or a related field.
• 5–8 years in digital marketing or digital transformation.
• Experience managing websites and social media platforms.
• Proficiency with CMS and analytics tools (e.g., Google Analytics).
• Regulatory and compliance awareness is a plus.

Responsabilidades

• Develop and implement digital marketing strategies to drive growth.
• Manage the corporate website content and user experience.
• Lead social media planning, publishing, and campaigns.
• Analyze website and campaign data to improve ROI.
• Support digital platform enhancements for customers and brokers.
• Oversee digital projects from requirements gathering to post-launch support.
• Conduct market research and track digital trends.
• Ensure compliance with regulatory and information security standards.
• Collaborate with business units, technology teams, and vendors.

Conhecimentos

Digital marketing

Stakeholder management

Analytical thinking

Communication

Formação académica

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media

Ferramentas

Google Analytics

CMS

Descrição da oferta de emprego

Our client is a well-established financial services organization committed to delivering innovative customer experiences through digital engagement and technology-driven solutions. They are seeking an Assistant Digital Marketing Manager to support digital marketing initiatives, customer engagement strategies, and digital platform enhancements.

The Role

• Develop and implement digital marketing strategies to strengthen brand awareness, customer engagement, lead generation, and business growth.
• Manage and optimize the corporate website, ensuring high-quality content, seamless user experience, regulatory compliance, and alignment with branding and business objectives.
• Drive social media activities, including content planning, publishing, performance analysis, community engagement, and campaign optimization.
• Monitor and analyze website traffic, campaign results, customer behavior, and digital marketing metrics to provide actionable insights and improve ROI.
• Support the development and enhancement of customer-facing digital platforms, including customer and broker portals, to improve user experience and operational efficiency.
• Manage digital projects from requirements gathering through implementation, including stakeholder management, UAT coordination, training, and post-launch support.
• Conduct market research and track industry trends, competitor activities, and emerging technologies to identify new digital opportunities.
• Ensure digital marketing activities and platforms comply with regulatory requirements, internal policies, information security standards, and governance frameworks.
• Collaborate with internal business units, technology teams, and external vendors to successfully deliver digital marketing and digital transformation initiatives.

Your Profile

• Bachelor's degree in marketing, Business Administration, Communications, Digital Media, or a related discipline.
• 5 - 8 years of experience in digital marketing, digital channels, or digital transformation, preferably within financial services, insurance, or banking.
• Hands-on experience managing websites, social media platforms, digital campaigns, and content management systems (CMS).
• Strong knowledge of digital analytics tools such as Google Analytics, social media analytics, and campaign performance reporting.
• Experience managing digital projects and working with cross-functional stakeholders.
• Strong analytical, communication, and stakeholder management skills.
• Understanding regulatory and compliance considerations within financial services is an advantage.
• Proactive, detail-oriented, and able to thrive in a fast-paced environment.