Digital Marketing Specialist (1-Year Contract)

Aquis Search; Hong Kong; On-site; HKD 360,000 - 520,000; Part time

Job summary

A leading global asset manager seeks a Digital Marketing Specialist for a 1-year contract in Hong Kong. The role drives digital marketing operations across SEM, SEO, programmatic and YouTube campaigns, and oversees content on WordPress and Adobe Experience Manager.

You will pilot AI-enabled tools within marketing workflows, build front-end interfaces and dashboards, and collaborate with external agencies to deliver collateral while ensuring data governance compliance.

Qualifications

• 3–5 years of digital marketing operations experience.
• Experience in asset management, banking, or financial services preferred.
• Bachelor’s degree in Marketing, Business Administration, CS, IS, or related field.
• Proficiency with WordPress and AEM.
• Familiarity with Git/GitHub and Power BI; knowledge of Google Analytics.

Responsibilities

• Provide marketing operations support across SEM, SEO, programmatic and YouTube campaigns.
• Manage and deliver content across WordPress and Adobe Experience Manager (AEM).
• Lead AI-enabled content production and evaluate pilot tools for compliance with data governance.
• Build front-end interfaces and dashboards; maintain marketing performance reports using Power BI.
• Coordinate with external agencies and vendors for marketing collateral.

Skills

Digital marketing ops

Content management

AI tools integration

Web analytics

Vendor coordination

Education

Bachelor's degree in Marketing or related

Tools

WordPress

AEM

Git/GitHub

Power BI

Google Analytics

Job description

Our client, a leading global asset manager, is seeking a Digital Marketing Specialist for a 1-year contract role based in Hong Kong. This position drives digital marketing operations and coordinates campaign assets while evaluating and integrating AI tools into marketing workflows.

Job Responsibilities:

• Digital Operations: Provide marketing operations support across SEM, SEO, programmatic, and YouTube campaigns, including tracking setup, UTM tagging, and landing page optimization.
• Content Management: Manage and deliver content across WordPress and Adobe Experience Manager (AEM) platforms.
• AI & Content Production: Lead the day-to-day delivery of digital creatives and website assets. Evaluate, pilot, and validate AI-enabled tools and generated outputs to ensure compliance with internal data governance policies.
• Web & Analytics: Build front-end interfaces and dashboards, manage Git/GitHub workflows, and maintain marketing performance reports using tools like Power BI.
• Vendor Coordination: Coordinate with external agencies and vendors for ad-hoc marketing collateral, including product flyers and presentation decks.

Job Requirements:

• Experience: Minimum 3–5 years of relevant experience in digital marketing operations. Experience within asset management, banking, or financial services is preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, Information Systems, or a related field.
• Technical Skills: Proficiency with CMS platforms (WordPress, AEM), version control (Git/GitHub), and analytics tools (Power BI, Google Analytics).
• AI Competency: Hands-on experience integrating LLM outputs into marketing workflows. Familiarity with agent frameworks like LangGraph is an advantage.
• Languages: Fluent written and spoken English, Cantonese, and Mandarin, including strong Chinese computing skills.