Assistant CRM Analytics Manager - Loyalty Program

AS Watson Retail (HK) Limited; Sha Tin; On-site; HKD 500,000 - 800,000; Full time

Benefits offered by this job

Convenient office near MTR

Medical and life insurance coverage

Job summary

AS Watson Retail (HK) Limited is seeking an Assistant CRM Analytics Manager - Loyalty Program to turn customer insights into CRM strategies that boost engagement, loyalty, and lifetime value across our O+O ecosystem.

You will lead a CRM analytics team, partner with multiple business units, and translate data into actionable business growth recommendations in a fast-paced environment with English and Chinese proficiency.

Qualifications

• Experience leading or coaching a CRM analytics team.
• Strong understanding of CRM campaigns and O+O customer journeys.
• Analytical mindset with ability to translate data into commercial recommendations.
• Proficient in English and Chinese.
• Experience with cross-functional collaboration and stakeholder management.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and presentation skills.
• Hands-on SQL; knowledge of BI/CRM tools is a plus.
• Interest in AI, automation and self-service reporting.

Responsibilities

• Lead and coach a CRM analytics team, ensuring high-quality delivery and team development.
• Partner with business units and cross-functional teams to drive customer-focused CRM initiatives.
• Analyze customer behavior, spending patterns, and sales trends to identify opportunities.
• Develop data-driven CRM strategies to boost engagement and loyalty across the O+O journey.
• Perform customer segmentation, targeting, and personalization to improve campaign relevance.
• Translate analytics into actionable recommendations for business growth.
• Evaluate campaign performance and drive optimization through measurement and reporting.
• Promote AI, automation, and self-service reporting to improve efficiency.
• Monitor customer and market trends to identify opportunities.

Skills

CRM analytics

Loyalty programs

Team leadership

SQL

Power BI

Adobe Campaign

Campaign analysis

Stakeholder management

Cross-functional collaboration

Multilingual English/Chinese

Tools

SQL

Power BI

Adobe Campaign

Job description

Assistant CRM Analytics Manager - Loyalty Program

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

• Convenient office location, less than 5 min. walk from MTR
• Free round-trip lunchtime shuttle bus services to Shatin
• Comprehensive Medical and Life insurance coverage, including your spouse and children
• Well-equipped Gym inside our office building
• Onsite Clinic and Lactation Room

Why This Role Matters

At MoneyBack, we are committed to putting a smile on customers' faces by creating meaningful and rewarding experiences across every interaction. As an Assistant CRM Analytics Manager, you will turn customer insights into impactful CRM strategies that strengthen engagement, loyalty, and lifetime value across our O+O (Offline + Online) ecosystem. Through a scientific and data-driven approach, you will help drive business growth, enhance personalization, and deliver greater value for both customers and the business.

What You'll Be Doing

• Lead and coach a CRM analytics team, ensuring high-quality delivery and team development
• Partner closely with business units and cross-functional teams to drive customer-focused CRM initiatives
• Analyze customer behavior, spending patterns, and sales trends to identify new business opportunities
• Develop and execute data-driven CRM strategies to enhance customer engagement and loyalty across the O+O journey
• Perform customer segmentation, targeting, and personalization to improve campaign relevance and effectiveness
• Translate analytics and insights into actionable recommendations for business growth
• Evaluate campaign performance and drive continuous optimization through measurement and reporting
• Promote AI, automation, and self-service reporting solutions to improve efficiency and scalability
• Monitor customer and market trends to identify emerging opportunities and best practices

What You'll Bring

• Strong expertise in CRM, loyalty, or customer analytics with experience leading or coaching team members
• Customer-focused mindset with a strong understanding of CRM campaigns and O+O customer journeys
• Advanced analytical and problem-solving skills, with the ability to transform data into commercial recommendations
• Hands-on experience with SQL; knowledge of Power BI, Adobe Campaign, or similar CRM and visualization tools is an advantage
• Experience in customer segmentation, campaign analysis, and performance measurement
• Collaborative approach with strong stakeholder management, communication, and presentation skills
• Ability to work effectively across teams and build strong partnerships to achieve shared goals
• Proactive, organized, and adaptable when managing multiple priorities in a fast-paced environment
• Good command of spoken and written English and Chinese

How You Will Make An Impact

• Connect customer insights with business priorities to deliver measurable commercial value
• Strengthen collaboration across MoneyBack, business units, technology, and support teams
• Drive CRM effectiveness through data-driven decision making and consistent execution
• Foster a culture of teamwork, knowledge sharing, and continuous improvement
• Develop team capability through coaching, guidance, and constructive feedback
• Champion AI, automation, and innovative ways of working to improve efficiency and effectiveness
• Demonstrate ownership, agility, and resilience in responding to evolving business needs
• Identify opportunities and solve challenges with a proactive and solution-oriented mindset

What is holding you back?

Grasp this opportunity and don't let this great chance to shape your life slip away!

Equal Opportunity Statement:

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• What is your highest level of education?

Pharmaceuticals, Biotechnology & Medical Devices More than 10,000 employees

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 17,000 stores under 12 retail brands in 31 markets, with over 130,000 employees worldwide. For the fiscal year 2025, AS Watson Group recorded revenue of US$26 billion. Every year, we are serving over 6 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms. Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail.

AS Watson Group, the world’s largest international health and beauty retailer, is operating over 17,000 stores under 12 retail brands in 31 markets, with over 130,000 employees worldwide. For the fiscal year 2025, AS Watson Group recorded revenue of US$26 billion. Every year, we are serving over 6 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms. Together with our 12 retail brands including Watsons, Kruidvat, Trekpleister, Superdrug, Savers, Rossmann, Drogas, ICI PARIS XL, The Perfume Shop, PARKnSHOP, FORTRESS and Watson’s Wine, we set O+O (Offline Plus Online) as the new standard for retail.