Senior Marketing Executive

Wai Yuen Tong Medicine Co Ltd; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Benefits offered by this job

5 days work & bank holidays

14 days annual leave, birthday leave,

Medical & Dental coverage

Staff Discount

Job summary

Wai Yuen Tong Medicine Co Ltd in Hong Kong seeks a marketing professional to lead campaigns that highlight the brand’s value proposition and partner with creative teams on digital content, ads, and promotions, while developing and executing online and offline marketing plans.

The role encompasses product marketing, brand asset development, trade and content marketing, sales analysis, and third‑party engagement, with a proactive, creative, and detail‑oriented approach to translate ideas into

Qualifications

• Degree holder in Marketing, Business, or a related discipline.
• Proven ability to translate ideas into execution with passion and precision.
• Proactive, creative, and detail-oriented professional with ownership.
• Excellent interpersonal, communication, and analytical skills; able to work independently.

Responsibilities

• Lead Marketing Campaign Management including online and offline plans.
• Oversee Product Marketing and packaging/artwork development; manage product trials and compliance follow-up.
• Lead Brand Asset Development and KV development with agencies; manage asset adaptations across channels.
• Prepare and analyze daily Sales reports to provide actionable insights for the product team.
• Oversee Trade Marketing, trade mechanics, and events across channels.
• Drive Content Marketing for FB/IG with high-quality feed creation and educational posts.
• Assist Product Training materials from scratch to educate staff on product benefits.
• Engage 3rd parties: healthcare professionals, influencers, KOLs for consumer events and campaigns.
• Provide Administrative Support for A&P processing and inventory of promotional products.
• Handle Ad-hoc assignments as required by management.

Skills

Marketing strategy

Communication

Analytical

Independent work

Education

Bachelor's degree in Marketing/Business

Job description

Marketing Campaign Management: Lead campaigns that highlight brand's value proposition; partner with creative teams on digital content, ads, and promotions, develop and execute online and offline marketing plans, promotional campaigns.

Product Marketing: Conduct market intelligence reports and manage the full cycle of product development, including packaging artwork, product trials, and compliance follow-up.

Brand Asset Development: Lead Key Visual (KV) development with agencies; independently manage asset adaptations across retail boutiques, e-commerce, and various media platforms.

Sales Analysis: Prepare and analyze daily sales reports to provide actionable insights for the product team

Trade Marketing: Propose and finalize trade mechanics with stakeholders; oversee execution of trade activities, GWP ideas, and competitor monitoring across all channels

Content Marketing: Drive digital presence by creating engaging content for FB/IG, with a focus on independently managing high-quality feed creation and educational posts.

Product Training: Assist the development of training materials from scratch to educate staff on product benefits and TCM-based ingredients.

3rd Party Engagement: Build ties with healthcare professionals, influencers, KOLs and 3rd parties; Leverage each partner's strengths and resources to organize consumer events / joint campaigns.

Administrative Support: Manage A&P processing, maintain organized filing systems, and monitor inventory for promotional products.

Ad-hoc Support: Handle other assignments as required by management.

Job Requirements

Degree holder in Marketing, Business, or a related discipline.

Minimum 4 years of solid marketing experience (background in FMCG, Health Supplements, Beauty, or TCM is a strong advantage).

Proven ability to translate ideas into execution with passion and precision.

A proactive, creative, and detail-oriented professional with a strong sense of ownership.

Excellent interpersonal, communication, and analytical skills; able to work independently.

Immediate availability is highly preferred.

• 5 days work & bank holidays
• 14 days annual leave, birthday leave, marriage leave
• Medical & Dental coverage
• Staff Discount

(Information provided will be treated in strict confidence and will only be used for recruitment-related purposes.)

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Pharmaceuticals, Biotechnology & Medical Devices 101-1,000 employees

Wai Yuen Tong is a renowned brand-name pharmaceutical group publicly listed in Hong Kong with diversified

products of Chinese & Western medicines, health food, beauty & health care products available in local & overseas market.

We are currently operating more than 60 retail outlets in Hong Kong and Macau. To strive for long term development and assure the product

quality, our Chinese medicine pharmaceutical plant in Yuen Long, with a floor area of over 110,000 square feet, has been awarded by GMP accreditations from the Chinese Medicine Council of Hong Kong as well as the Australian Therapeutic Goods Administration

(TGA).

Wai Yuen Tong is a renowned brand-name pharmaceutical group publicly listed in Hong Kong with diversified

products of Chinese & Western medicines, health food, beauty & health care products available in local & overseas market.

We are currently operating more than 60 retail outlets in Hong Kong and Macau. To strive for long term development and assure the product

quality, our Chinese medicine pharmaceutical plant in Yuen Long, with a floor area of over 110,000 square feet, has been awarded by GMP accreditations from the Chinese Medicine Council of Hong Kong as well as the Australian Therapeutic Goods Administration