Marketing Manager

AS Watson Retail (HK) Limited; Sha Tin; On-site; HKD 500,000 - 750,000; Full time

Benefits offered by this job

Office near MTR

Free shuttle to Shatin

Medical and life insurance coverage

Gym in building

Onsite clinic and lactation room

Job summary

AS Watson Retail (HK) Limited invites an experienced Marketing Manager to lead brand strategies across O+O ecosystems, strengthening brand presence, customer engagement, and growth in a fast-paced retail environment.

You'll develop and execute integrated marketing campaigns, collaborate with cross-functional teams and external partners, and leverage customer insights and data to drive performance across online and offline channels.

Qualifications

• Strong expertise in brand & retail marketing, campaign management, and integrated communications.
• Ability to translate business objectives into effective marketing strategies and actionable plans.
• Excellent command of English and Chinese, with strong cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated marketing strategies to enhance brand visibility, customer relevancy, engagement and business performance.
• Lead end-to-end marketing campaigns and content initiatives across online and offline channels to support sales and market share growth.
• Identify and leverage new media platforms and emerging opportunities to engage customers effectively.
• Partner closely with cross-functional teams to align marketing activities with commercial objectives and the O+O business model.
• Collaborate with agencies, designers, PR partners, and production teams to deliver impactful marketing communications and brand assets.
• Apply consumer insights, market trends, and performance data to optimize campaign effectiveness and drive better outcomes.

Skills

Brand marketing

Campaign management

Integrated communications

Digital & social marketing

English & Chinese communications

Job description

AtASW,webelieveinourpeople,inteamworkandtheimportanceofyourpersonalgrowth.Ifyouarelookingfortheopportunitytojoinouraward-winninginternationalfamilywithover17,000O+Ostoresacross31marketsinAsiaandEurope,theASWfamilywelcomesyou…

Youcanenjoy:

Convenient office location, less than 5 min. walk from MTR

Free round-trip lunchtime shuttle bus services to Shatin

Comprehensive Medical and Life insurance coverage, including your spouse and children

Well-equipped Gym inside our office building

Onsite Clinic and Lactation Room

WhyThisRoleMatters

As Marketing Manager, you will drive impactful brand strategies and integrated marketing campaigns that strengthen brand presence and customer engagement, grow market share, and support business performance. By connecting customer insights with creative storytelling across our O+O (Offline + Online) business model, you will help deliver engaging customers experiences that build lasting customer connections and ultimately contribute to putting a smile on customers’ faces. Drawing on customer-centric thinking, collaboration, and data-driven decision making, this role plays a key part in bringing our brands to life and supporting sustainable business growth.

WhatYou’llBeDoing

Develop and execute integrated marketing strategies to enhance brand visibility, customer relevancy, engagement and business performance.

Lead end-to-end marketing campaigns and content initiatives across online and offline channels to support sales and market share growth.

Identify and leverage new media platforms and emerging opportunities to engage customers effectively.

Partner closely with cross-functional teams to align marketing activities with commercial objectives and the O+O business model.

Collaborate with agencies, designers, PR partners, and production teams to deliver impactful marketing communications and brand assets.

Apply consumer insights, market trends, and performance data to optimize campaign effectiveness and drive better outcomes.

Support frontline teams with engaging communications and initiatives that enhance the overall customer experience.

Manage multiple projects simultaneously, ensuring delivery on time, within budget, and to a high standard.

Champion the adoption of GenAI to drive deeper customer insights, optimize marketing efficiency, streamline content creation, and enhance brand visibility and customer engagement across O+O channels.

WhatYou’llBring

Strong expertise in brand & retail marketing, campaign management, and integrated communications.

Customer-focused mindset with a passion for creating meaningful brand experiences.

Ability to translate business objectives into effective marketing strategies and actionable plans.

Strong understanding of digital, social, AI and integrated marketing channels within an O+O environment.

Analytical and data-driven approach to evaluating campaign performance and identifying opportunities.

Excellent project management skills with strong attention to detail and execution excellence.

Collaborative working style with the ability to build effective partnerships across teams and external stakeholders.

Strong communication, interpersonal, and stakeholder management capabilities.

Resourceful problem-solving skills and the agility to thrive in a fast-paced environment.

Excellent command of English and Chinese.

HowYouWillMakeanImpact

Building stronger brand awareness, increasing customer engagement, and delivering marketing initiatives that contribute to business growth.

Through a combination of customer-centric thinking, collaborative partnerships, and data-driven marketing, you will create compelling brand experiences that strengthen market presence, support sales performance, and enhance the overall customer journey across both offline and online touchpoints.

Whatisholdingyouback?

"Graspthisopportunityanddon'tletthisgreatchancetoshapeyourlifeslipaway!"

Weareanequalopportunityemployerandwelcomeapplicationsfromallqualifiedcandidates.Theinformationprovidedwillbetreatedinstrictconfidenceandbeusedonlyforconsiderationofyourapplicationforrelevant/similarpostswithintheASWatsonGroup.