Assistant CRM Analytics Manager - Loyalty Program

Leadingnation; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Benefits offered by this job

Location near MTR

Shuttle service

Medical and life insurance (including

Gym within office building

Onsite clinic and lactation room

Job summary

AS Watson Group is seeking an Assistant CRM Analytics Manager in Hong Kong to lead a CRM analytics team and translate customer insights into strategic actions across omnichannel journeys.

You will partner with multiple business units to drive customer engagement, loyalty, and lifetime value using data-driven approaches and AI-enabled tooling. English and Chinese communication is essential.

Qualifications

• Strong CRM analytics and loyalty experience.
• Proven ability to coach and develop a high-performing team.
• Excellent stakeholder management and cross-functional collaboration.
• Advanced analytical skills and ability to translate data into commercial actions.
• Experience with SQL; Power BI and/or Adobe Campaign is advantageous.
• Bilingual English and Chinese is preferred.

Responsibilities

• Lead and coach a CRM analytics team, ensuring high-quality delivery and team development.
• Partner with business units and cross-functional teams to drive customer-focused CRM initiatives.
• Analyze customer behavior, spending patterns, and sales trends to identify opportunities.
• Develop and execute data-driven CRM strategies to enhance engagement across O+O journeys.
• Perform customer segmentation, targeting, and personalization to improve campaigns.
• Translate analytics into actionable recommendations for business growth.
• Evaluate campaign performance and drive continuous optimization through measurement and reporting.
• Promote AI, automation, and self-service reporting solutions to improve efficiency.
• Monitor customer and market trends to identify opportunities and best practices.

Skills

CRM analytics

team leadership

stakeholder management

data-driven decision making

English & Chinese proficiency

communication

problem solving

Tools

SQL

Power BI

Adobe Campaign

Job description

• Lead CRM analytics to drive growth across omnichannel journeys
• Turn customer insights into impactful strategies that boost loyalty and ROI
• Coach a high-performing team while advancing AI-driven CRM innovation

Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth.If you are looking for the opportunity to join our award-winning international family withover 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

• Convenient office location, less than 5 min. walk from MTR

• Free round-trip lunchtime shuttle bus services to Shatin

• Comprehensive Medical and Life insurance coverage, including your spouse and children

• Well-equipped Gym inside our office building

• Onsite Clinic and Lactation Room

Why This Role Matters

At MoneyBack, we are committed to putting a smile on customers' faces by creating meaningful and rewarding experiences across every interaction. As an Assistant CRM Analytics Manager, you will turn customer insights into impactful CRM strategies that strengthen engagement, loyalty, and lifetime value across our O+O (Offline + Online) ecosystem. Through a scientific and data-driven approach, you will help drive business growth, enhance personalization, and deliver greater value for both customers and the business.

What You'll Be Doing

• Lead and coach a CRM analytics team, ensuring high-quality delivery and team development

• Partner closely with business units and cross-functional teams to drive customer-focused CRM initiatives

• Analyze customer behavior, spending patterns, and sales trends to identify new business opportunities

• Develop and execute data-driven CRM strategies to enhance customer engagement and loyalty across the O+O journey

• Perform customer segmentation, targeting, and personalization to improve campaign relevance and effectiveness

• Translate analytics and insights into actionable recommendations for business growth

• Evaluate campaign performance and drive continuous optimization through measurement and reporting

• Promote AI, automation, and self-service reporting solutions to improve efficiency and scalability

• Monitor customer and market trends to identify emerging opportunities and best practices

What You'll Bring

• Strong expertise in CRM, loyalty, or customer analytics with experience leading or coaching team members

• Customer-focused mindset with a strong understanding of CRM campaigns and O+O customer journeys

• Advanced analytical and problem-solving skills, with the ability to transform data into commercial recommendations

• Hands-on experience with SQL; knowledge of Power BI, Adobe Campaign, or similar CRM and visualization tools is an advantage

• Experience in customer segmentation, campaign analysis, and performance measurement

• Collaborative approach with strong stakeholder management, communication, and presentation skills

• Ability to work effectively across teams and build strong partnerships to achieve shared goals

• Proactive, organized, and adaptable when managing multiple priorities in a fast-paced environment

• Good command of spoken and written English and Chinese

How You Will Make An Impact

• Connect customer insights with business priorities to deliver measurable commercial value

• Strengthen collaboration across MoneyBack, business units, technology, and support teams

• Drive CRM effectiveness through data-driven decision making and consistent execution

• Foster a culture of teamwork, knowledge sharing, and continuous improvement

• Develop team capability through coaching, guidance, and constructive feedback

• Champion AI, automation, and innovative ways of working to improve efficiency and effectiveness

• Demonstrate ownership, agility, and resilience in responding to evolving business needs

• Identify opportunities and solve challenges with a proactive and solution-oriented mindset

What is holding you back?

Don’t miss out on this great chance to shape Your life!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.