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AS Watson Group in Hong Kong is seeking a dynamic professional to lead digital projects that enhance the MoneyBack app and customer experience. The role drives O+O growth through innovative digital and marketing initiatives and partners across teams to deliver impactful solutions and business results.
The ideal candidate brings hands-on experience in mobile apps, online operations, and digital platforms, with strong project management skills.
At ASW, we believe in our people, in teamwork and the importance of your personal growth.If you are looking for the opportunity to join our award-winning international family withover 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you…
Convenient office location, less than 5 min. walk from MTR
Free round-trip lunchtime shuttle bus services to Shatin
Comprehensive Medical and Life insurance coverage, including your spouse and children
Well-equipped Gym inside our office building
Onsite Clinic and Lactation Room
At MoneyBack, we are committed to creating rewarding and seamless experiences for our members while putting a smile on customers’ faces every day. This role plays a key part in delivering innovative marketing initiatives and enhancing our digital platforms across the MoneyBack App and Web. Acting as the bridge between business and technology teams, you will help shape customer journeys, drive engagement, and support the growth of our O+O (Offline + Online) business through effective digital solutions and project delivery.
Lead end-to-end project delivery, from requirement gathering and solution design to UAT and launch
Translate business needs into functional requirements for loyalty, digital, and O+O initiatives
Partner closely with business and technical teams to deliver customer-focused digital solutions
Coordinate stakeholders and project timelines to ensure smooth and timely execution
Monitor platform performance, production issues, and customer service cases to enhance user experience
Support online business operations, including CMS updates, promotions, product management, and inventory monitoring
Drive continuous platform enhancements using a scientific and data-driven approach
Improve the customer journey across the MoneyBack App, Web, and offline touchpoints through collaboration
Solid experience in mobile apps, online business operations, digital platforms, or digital marketing
Strong project management and organizational skills with the ability to manage multiple priorities
Knowledge of e-commerce platforms, customer journeys, and digital commerce trends
Customer-focused mindset with a passion for delivering seamless experiences
Ability to collaborate effectively with cross-functional business and technical teams
Experience leveraging data and insights to support decision-making and continuous improvement
Hands-on experience in app management and online business operations
Proactive, self-driven, and comfortable working in a fast-paced environment
Strong stakeholder management and communication skills in English, Cantonese, and Mandarin
Deliver successful digital and business projects by translating business needs into effective solutions
Foster strong collaboration across functions to achieve shared goals
Ensure quality delivery across multiple initiatives while meeting timelines and business objectives
Enhance customer experiences through a deep understanding of customer journeys, digital commerce, and O+O business operations
Drive large-scale initiatives involving strategic partners and multiple stakeholders with confidence
Take ownership of project launches and platform enhancements that deliver measurable business value
Apply a scientific and data-driven mindset to optimize performance, engagement, and operational outcomes
We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.