Area Manager

FMG; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

FMG is seeking an experienced regional store manager to lead fast fashion retail operations across Singapore, Hong Kong and Japan. You will drive sales performance, manage merchandising and VM, and standardize store processes to maximise profitability.

You will oversee recruitment, training and incentives while ensuring compliance and risk controls. Regular travel to regional stores and collaboration with headquarters are expected.

Qualifications

• 3+ years regional store management experience in fast fashion/apparel retail; Southeast Asian store management experience preferred.
• Good fashion sense with competent skills in sales management and visual merchandising.
• Business-proficient English for meetings, training and cross-cultural communication.
• Excellent overall planning, coordination and execution skills.
• Able to take occasional overseas business trips.

Responsibilities

• Be accountable for core KPIs (sales, turnover, conversion, ATV, attach rate) across Singapore, Hong Kong and Japan stores. Decompose targets and track execution. Optimise sales via promotions, displays, staffing and stock deployment to fill performance gaps.
• Merchandise & Inventory Management: Coordinate with merchandising and VM teams on allocation, new goods launch and cross-store transfers; match inventory and displays to store footfall and sales speed; clear stagnant and seasonal clearance goods.
• Standardized Store Operations: Standardize checkout, fitting room and membership rules; optimise labour, material and energy costs; resolve customer complaints and on-site emergencies.
• VM Synergy to Boost Sales: Guide window and interior displays toward targets; adjust displays for bestsellers and slow-moving goods; evaluate display effectiveness with sales data.
• Team Management & Incentives: Manage recruitment, coaching, performance appraisal and talent reserve; organise training with incentive policies; rationalise work schedules for efficiency.
• Customer & Membership Operation: Enforce unified service standards; member acquisition and exclusive activities to increase revenue from members.
• Compliance & Risk Control: Supervise stores to abide by local regulations; inspect hazards and formulate rectification plans; participate in new store openings and collaborate with HQ.
• Data Analysis & Reporting: Compile weekly and monthly reports on performance, inventory and profits; forecast market shifts to adjust stocking and promotions.

Skills

Sales management

Visual merchandising

Strategic planning

Cross-cultural communication

Team leadership

Analytical thinking

Job description

Be accountable for core KPIs (sales, turnover, conversion, ATV, attach rate) across Singapore, Hong Kong and Japan stores. Decompose targets and track execution. Optimise sales via promotions, displays, staffing and stock deployment to fill performance gaps. Control discount and promotion plans to reduce markdown losses, analyse competitors and hand in optimization proposals to the merchandising team.

Merchandise & Inventory Management

Work with merchandising and VM teams on goods allocation, new goods launch and cross-store transfers. Match inventory and size displays according to store footfall and sales speed. Clear stagnant and seasonal clearance goods through collocation displays to lower stock pressure and losses, raising sell-through and inventory turnover.

Standardized Store Operations

Standardize checkout, fitting room and membership rules through regular store checks. Optimize labor, material and energy costs to improve space efficiency and staff productivity. Resolve customer complaints, equipment failures and on-site emergencies to ensure stable store operation.

VM Synergy to Boost Sales

Guide window and interior displays toward sales targets. Adjust displays for bestsellers and slow-moving goods to lift product attach rate with outfit matching. Evaluate display effectiveness with sales data and iterate store layouts together with the VM team.

Team Management & Incentives

Manage recruitment, coaching, performance appraisal and talent reserve for store management members. Organise regular sales and membership training with graded incentive policies. Rationalise work schedules to balance labor expenditure and passenger peaks for higher work efficiency.

Customer & Membership Operation

Enforce unified service standards to reduce complaints and boost repurchase volume. Carry out member acquisition, hierarchical operation and exclusive activities to increase revenue contribution from members.

Compliance & Risk Control

Supervise stores to abide by local labor, financial, fire control and goods security regulations. Regularly inspect hidden dangers including theft and work injuries, and formulate rectification plans to evade operational risks.

Participate in new store site selection and opening preparation to support new stores in meeting performance targets rapidly, and draw up sales schemes for store renovation periods. Collaborate with headquarters departments to advance various retail work.

Data Analysis & Reporting

Compile weekly and monthly business reports covering performance, inventory, gross profit and competitor data, putting forward feasible profit improvement measures. Predict market fluctuation to adjust stocking, staffing and promotion arrangements in advance.

Job Requirements

• 3+ years regional store management experience in fast fashion/apparel retail; Southeast Asian store management experience preferred.
• Good fashion sense with competent skills in sales management and visual merchandising.
• Business-proficient English for meetings, training and cross-cultural communication.
• Excellent overall planning, coordination and execution skills.
• Able to take occasional overseas business trips.