Assistant Visual Merchandising Manager

Rise Associates Asia Limited; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Job summary

Rise Associates Asia Limited seeks a seasoned Lead Visual Merchandiser to steer regional VM strategies across Hong Kong and key markets. You will shape seasonal campaigns, window concepts, in-store layouts, and product storytelling while upholding global brand standards.

You will oversee VM implementation across flagship and multi-channel environments, adapt directives to local tastes, analyze sales and KPI data, and collaborate with buying, marketing, and regional teams to synchronize launches,

Qualifications

• 5-8+ years of progressive VM experience, with 2-3 years in senior roles.
• Regional or multi-market exposure; international travel willingness.
• Strong leadership and training of store staff.
• Creative vision with evidence of driving sales through visuals.
• Knowledge of retail psychology, customer journey mapping, space planning, lighting, and trends.

Responsibilities

• Lead the development and execution of regional VM strategies.
• Oversee VM implementation across stores in HK and regional markets.
• Adapt international VM directives to local preferences.
• Analyze sales data and KPIs to evaluate effectiveness and report insights.
• Collaborate with buying, marketing, operations, and regional teams.
• Manage regional VM budgets and vendor relationships.
• Maintain brand consistency through audits and guideline updates.

Skills

Regional leadership

Visual merchandising

Team leadership

Brand adaptation

Data-driven decisions

Cross-market collaboration

Education

Degree/Diploma in Visual Merchandising

Job description

Lead the development and execution of regional visual merchandising strategies, including seasonal campaigns, window concepts, in-store layouts, and product storytelling tailored to key markets while upholding global brand standards.

Oversee VM implementation across a portfolio of stores (flagship, key doors, and multi-channel environments) in Hong Kong and regional markets, with regular site visits and travel.

Adapt international VM directives to local consumer preferences, cultural nuances, and market trends to maximize relevance, traffic, dwell time, and sales conversion.

Analyze sales data, customer feedback, footfall metrics, and visual performance KPIs to evaluate effectiveness, recommend optimizations, and report regional insights to senior leadership.

Collaborate with buying, marketing, operations, and regional teams to align VM with product launches, promotions, events, and new store openings/renovations.

Manage regional VM budgets, prop/fixture sourcing, and vendor relationships to ensure cost-effective, high-quality executions.

Maintain brand consistency through audits, photo documentation, and guideline updates; champion innovative ideas that elevate the regional portfolio while protecting brand integrity.

Key Requirements

5-8+ years of progressive experience in visual merchandising, with at least 2-3 years in a senior/lead/supervisory role within fashion retail (luxury, premium, or contemporary brands strongly preferred).

Proven regional or multi-market exposure (international travel willingness essential).

Strong leadership skills with experience guiding teams, training store staff, and driving cross-market alignment.

Exceptional creative vision combined with a sharp commercial acumen - track record of using visuals to drive measurable sales uplift and brand equity.

Deep knowledge of retail psychology, customer journey mapping, space planning, lighting, color theory, and current fashion/VM trends.

Excellent communication, stakeholder management, and presentation skills (English fluent; Cantonese/Mandarin a strong advantage for regional coordination).

Degree/Diploma in Visual Merchandising, Fashion Design, Retail Design, Art/Design, or equivalent professional experience.