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Sa Sa Dot Com Limited in Hong Kong is seeking an Assistant eCommerce Manager to lead strategies for new skincare launches in SG/MY. You will set up flagship stores on Shopee, Lazada and TikTok Shop, plan campaigns, and work with platform teams to gain visibility and drive sales.
The role requires 4–5 years of SEA e‑commerce experience, strong Excel skills, and a hands‑on, cross‑functional mindset to manage timeline‑driven launches and compliance across regions.
Go-To-Market Strategy: Develop and execute the comprehensive GTM roadmap for new skincare brand in Singapore (SG) and Malaysia (MY).
Pricing & Margin Planning: Build complex pricing structures, factoring in platform commissions, regional taxes, customs duties, shipping subsidies, and promotional mechanics to ensure target profitability (P&L).
Assortment & Inventory Strategy: Curate the launch product assortment based on market research, competitor benchmarking, and platform-specific demographic insights.
Flagship Setup: End-to-end setup and launch of new brand Official Flagship Stores on Shopee, Lazada, and TikTok Shop in SG and MY.
Campaign & Marketing Planning: Design the initial marketing and promotional calendars. Work closely with platform account managers to secure visibility, vouchers, and mega-campaign slots (e.g., 11.11, Double-Digit campaigns).
TikTok Shop Ecosystem: Develop the baseline affiliate and livestreaming strategy required to kickstart the TikTok Shop algorithm.
Regulatory Compliance: Navigate cross-border or local product registration and compliance regulations for beauty/lifestyle products in SG and MY (e.g., HSA, BPFK/NPRA).
Supply Chain & Fulfilment: Coordinate with internal logistics teams or third-party logistics (3PL) partners to set up seamless cross-border or localized fulfilment models.
Experience: 4–5 years of hands‑on e-commerce experience managing brand stores on Southeast Asian marketplaces. Experience with brand-new launches or working within a fast‑paced agency/enabler setup is highly preferred.
Platform Expertise: Proven track record of operating backend systems for Shopee (Seller Centre), Lazada (Lazada Seller Center), and TikTok Shop (Seller Center).
Analytical Skills: Advanced proficiency in Excel. Must be comfortable calculating multi‑layered pricing architectures, promotional margins, and ROI metrics.
Project Management: Strong ownership mindset. Ability to manage multiple timelines across compliance, logistics, marketing, and commercial launch tracks simultaneously.
Language & Cultural Fit: Excellent communication skills to manage different stakeholders. Familiarity with the SG and MY consumer landscapes is required.
(Sa Sa is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment. Personal data collected will be kept confidential and used for recruitment purpose only.)
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Health & Beauty Retail 101-1,000 employees
Our e-commerce platform, sasa.com, offers round-the-clock online shopping services along with comprehensive product and corporate information. It now serves customers from over 100 countries. To cope with our aggressive growth and expansion plan, we are currently seeking a professional candidate to join our team.
Our e-commerce platform, sasa.com, offers round-the-clock online shopping services along with comprehensive product and corporate information. It now serves customers from over 100 countries. To cope with our aggressive growth and expansion plan, we are currently seeking a professional candidate to join our team.