Senior Manager, Apps & Platform Marketing

Neo Derm; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical coverage for staff and depend–

Birthday and charity leaves

Staff purchase discounts

Other allowances to the right cand

Job summary

Neo Derm is seeking a seasoned Senior Product Manager, Apps & Platform Marketing to drive growth, engagement, and monetization across our mobile apps and digital platforms. You will own the product roadmap and lead initiatives to boost user acquisition, retention, and membership growth.

You will collaborate with cross-functional teams in Technology, CRM, E-commerce, Content, and Commercial to optimize the end-to-end digital journey and leverage data-driven insights to identify opportunities for

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related fields.
• 8+ years of experience in app marketing, product management, or growth marketing.
• Proven track record in growing mobile apps or loyalty platforms.
• Strong analytical and data-driven decision-making abilities.

Responsibilities

• Define growth strategies for mobile apps and digital platforms.
• Lead development and launch of app features and loyalty campaigns.
• Own the Apps and Platform product roadmap aligned with business goals.
• Drive app downloads, registrations, and active user base through data-driven marketing.
• Collaborate with CRM, E-commerce, Content, and Tech teams to optimize journeys.
• Monitor KPIs like MAU/DAU, retention, and lifetime value.
• Lead and develop a high-performing Apps and Platform Marketing team.

Skills

Growth marketing

CRM & analytics

Leadership

Stakeholder management

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

CRM platforms

Job description

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopted AI-driven and flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.

To cope with our business growth, we are now looking for a high calibre individual wishing to become part of our Brand Marketing team. The incumbent will be responsible for 360 brand marketing strategy with key responsibilities and qualifications summarized as follows:

Position Summary

We are seeking an experienced Senior Product Manager, Apps & Platform Marketing to lead the growth, engagement, and commercialization of the Company's mobile applications and digital platforms. This role will drive user acquisition, retention, membership growth, and digital transformation initiatives through innovative product and marketing strategies.

Key Responsibilities

• Define and execute growth strategies for the Company's mobile apps and digital platforms to drive user acquisition, engagement, retention, and revenue growth.
• Lead the development and launch of new app features, platform initiatives, membership programs, and loyalty campaigns to enhance customer experience.
• Own the Apps and Platform product roadmap, ensuring alignment with business objectives and customer needs.
• Drive app downloads, registrations, active users, customer engagement, and retention through data-driven marketing initiatives.
• Build and manage online communities to strengthen customer loyalty and brand advocacy.
• Collaborate with Technology, CRM, E-commerce, Content, and Commercial teams to optimize the end-to-end digital customer journey.
• Leverage customer insights, analytics, and market trends to identify growth opportunities and improve platform performance.
• Monitor and optimize key performance indicators, including app downloads, MAU/DAU, conversion rates, customer retention, and lifetime value.
• Drive digital transformation projects and recommend new technologies, features, and marketing automation solutions.
• Partner closely with the Managing Director and senior leadership team on app and platform strategy, business planning, and growth initiatives.
• Lead and develop a high-performing Apps and Platform Marketing team.

Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Product Management, E-commerce, or related disciplines.
• Minimum 8 years of experience in App Marketing, Product Management, Digital Marketing, Growth Marketing, E-commerce, or Platform Management.
• Proven track record in growing mobile apps, digital products, membership ecosystems, or loyalty platforms.
• Strong understanding of customer acquisition, CRM, retention marketing, and digital analytics.
• Experience working with mobile apps, customer engagement platforms, and digital transformation initiatives.
• Data-driven mindset with strong analytical and commercial acumen.
• Excellent stakeholder management, project management, and leadership skills.
• Experience in retail, beauty, lifestyle, healthcare, loyalty, or consumer-facing digital businesses is highly preferred.

We offer competitive remuneration and a comprehensive benefits package that includes:

• medical coverage for staff and dependents
• birthday and charity leaves
• staff purchase discounts
• other allowances to the right candidates

For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk

All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.