Senior Manager, Apps & Platform Marketing

Neo Derm (HK) Ltd; Hong Kong; Híbrido; HKD 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Worldwide medical cover for staff and

Birthday leaves

Charity leaves

Staff purchase discounts

Descripción de la vacante

Neo Derm (HK) Ltd seeks a Senior Manager, Apps & Platform Marketing to spearhead growth, engagement, and commercialization of its mobile apps and digital platforms. You will drive user acquisition, retention, and revenue through data-driven product and marketing initiatives.

You will lead app feature launches, membership programs, and loyalty campaigns while owning the roadmap and collaborating with cross-functional teams to optimize the customer journey.

Formación

• 8+ years in App Marketing, Product/Digital Marketing, Growth Marketing, E-commerce, or Platform Management.
• Proven track record growing mobile apps or digital platforms and loyalty ecosystems.
• Strong skills in CRM, customer acquisition, retention, and digital analytics.

Responsabilidades

• Define and execute growth strategies for mobile apps and digital platforms to drive user acquisition, engagement, retention, and revenue growth.
• Lead development and launch of app features, platform initiatives, membership programs, and loyalty campaigns.
• Own the Apps and Platform product roadmap and align with business objectives and customer needs.

Conocimientos

Growth marketing

App marketing

Product management

Digital marketing

CRM

Analytics

Leadership

Educación

Bachelor's degree in Marketing or related

Descripción del empleo

Senior Manager, Apps & Platform Marketing

We are seeking an experienced Senior Product Manager, Apps & Platform Marketing to lead the growth, engagement, and commercialization of the Company's mobile applications and digital platforms. This role will drive user acquisition, retention, membership growth, and digital transformation initiatives through innovative product and marketing strategies.

Key responsibilities

Define and execute growth strategies for the Company's mobile apps and digital platforms to drive user acquisition, engagement, retention, and revenue growth.

Lead the development and launch of new app features, platform initiatives, membership programs, and loyalty campaigns to enhance customer experience.

Own the Apps and Platform product roadmap, ensuring alignment with business objectives and customer needs.

Drive app downloads, registrations, active users, customer engagement, and retention through data-driven marketing initiatives.

Build and manage online communities to strengthen customer loyalty and brand advocacy.

Collaborate with Technology, CRM, E-commerce, Content, and Commercial teams to optimize the end-to-end digital customer journey.

Leverage customer insights, analytics, and market trends to identify growth opportunities and improve platform performance.

Monitor and optimize key performance indicators, including app downloads, MAU/DAU, conversion rates, customer retention, and lifetime value.

Drive digital transformation projects and recommend new technologies, features, and marketing automation solutions.

Partner closely with the Managing Director and senior leadership team on app and platform strategy, business planning, and growth initiatives.

About you

Bachelor's degree in Marketing, Business Administration, Digital Marketing, Product Management, E-commerce, or related disciplines.

Minimum 8 years of experience in App Marketing, Product Management, Digital Marketing, Growth Marketing, E-commerce, or Platform Management.

Proven track record in growing mobile apps, digital products, membership ecosystems, or loyalty platforms.

Strong understanding of customer acquisition, CRM, retention marketing, and digital analytics.

Experience working with mobile apps, customer engagement platforms, and digital transformation initiatives.

Data-driven mindset with strong analytical and commercial acumen.

Excellent stakeholder management, project management, and leadership skills.

Experience in retail, beauty, lifestyle, healthcare, loyalty, or consumer-facing digital businesses is highly preferred.

About us

Neo Derm is one of the leading medical aesthetic leaders founded in 1997 with headquarter based in Hong Kong. Through our brands (dermes, reenex, elyze, Evvus, Vigene, Genenoo, hazz, etc.) and skin care products (Bicelle, BIODERMA, EnNAIN, etc.), we deliver our promises and offer our customers world-class beauty solutions through our 28 prime locations across Hong Kong and Shanghai.

We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical cover for staff and dependents, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates.

For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk

All personal data collected will be treated in strict confidence and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.

Headquartered in Hong Kong, Neo Derm Group Limited (Neo Derm) is the leading medical aesthetic enterprise operating over 28 medical beauty centers and 8 concept stores in prime business locations across Hong Kong and China with 1000+ employees.

Since its inception in 1997, Neo Derm has always been an innovative pioneer in the industry to create endless possibilities for women’s beauty. Riding the waves of Big Data, the Group has proactively adopted flexible business strategies and step up efforts in developing comprehensive systems and applications to explore numerous opportunities for sustainable business growth.