Senior Paid Specialist

RS Asia Pacific; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Job summary

RS Asia Pacific is seeking a Senior Paid Specialist to lead performance marketing across APAC. You will shape strategies and optimize campaigns across Google Ads, Microsoft Ads, Yahoo, Meta, LinkedIn, and programmatic platforms, collaborating with regional teams to deliver measurable commercial results.

You will drive regional strategies, analyze campaigns and customer journeys, manage budgets, and deliver insights using Adobe Analytics and Power BI.

Qualifications

• 4-6+ years of experience in Paid Search, SEM, PPC, or Performance Marketing.
• Experience managing Google Ads, Microsoft Ads, Yahoo, Meta, and LinkedIn advertising platforms.
• Strong analytical mindset with hands-on experience using Adobe Analytics and Power BI.
• Experience managing multi-market or regional campaigns.
• Strong stakeholder management and communication skills.
• Proven ability to translate data into commercial recommendations and business outcomes.
• Graduate from Marketing, Business Analytics, Digital Marketing or a related field.
• Proficiency in Cantonese, English. Mandarin is a plus.

Responsibilities

• Develop and optimize paid media campaigns across Google Ads, Microsoft Ads, Yahoo, Meta, LinkedIn, affiliate networks, and programmatic platforms.
• Drive regional performance marketing strategies aligned to business priorities and local market needs.
• Analyze campaign performance, customer behaviour, audience targeting, and conversion journeys to identify growth opportunities.
• Manage budgets, bidding strategies, and performance optimization to maximize ROI.
• Deliver actionable insights through Adobe Analytics, Power BI, and other reporting tools.
• Collaborate with Digital, MarTech, SEO, Product, Agency, and Marketing teams across APAC.
• Stay ahead of emerging digital marketing trends, automation capabilities, and AI-driven opportunities.

Skills

Analytical mindset

Stakeholder management

Data-driven decisions

Communication

Education

Marketing / Business Analytics / Digital Marketing degree

Tools

Adobe Analytics

Power BI

Job description

Reporting to: Paid Affiliates & Optimisation Manager, APAC

Location Hong Kong | Hybrid Working Regional APAC Scope

We're now looking for a Senior Paid Specialist to join our APAC Marketing team and play a key role in shaping and optimizing performance marketing strategies across multiple markets.

Why Join Us?

You’ll be part of a high-performing regional team responsible for driving customer acquisition, revenue growth, and digital performance across APAC through:

Programmatic Advertising

Working closely with regional and local marketing teams, you’ll leverage analytics and technology to deliver measurable commercial results and enhance customer experiences.

What You’ll Be Doing:

• Develop and optimize paid media campaigns across Google Ads, Microsoft Ads, Yahoo, Meta, LinkedIn, affiliate networks, and programmatic platforms.
• Drive regional performance marketing strategies aligned to business priorities and local market needs.
• Analyze campaign performance, customer behaviour, audience targeting, and conversion journeys to identify growth opportunities.
• Manage budgets, bidding strategies, and performance optimization to maximize ROI.
• Deliver actionable insights through Adobe Analytics, Power BI, and other reporting tools.
• Collaborate with Digital, MarTech, SEO, Product, Agency, and Marketing teams across APAC.
• Stay ahead of emerging digital marketing trends, automation capabilities, and AI-driven opportunities..

What We’re Looking For

• 4-6+ years of experience in Paid Search, SEM, PPC, or Performance Marketing
• Experience managing Google Ads, Microsoft Ads (Bing), Yahoo, Meta, and LinkedIn advertising platforms
• Strong analytical mindset with hands‑on experience using Adobe Analytics and Power BI
• Experience managing multi‑market or regional campaigns
• Strong stakeholder management and communication skills
• Proven ability to translate data into commercial recommendations and business outcomes
• Graduate from Marketing, Business Analytics, Digital Marketing or a related field.
• Proficiency in Cantonese, English. Mandarin is a plus.