APAC Digital & Communications Strategist

Maison Francis Kurkdjian; Hong Kong; On-site; HKD 900,000 - 1,100,000; Full time

Job summary

Maison Francis Kurkdjian seeks a Regional Digital & Communications Manager to lead APAC media, digital campaigns, and communications for direct operations and travel retail. You will craft strategies, coordinate with local markets, and drive brand messaging across SEO/SEM, email, social media, and owned media while ensuring global consistency.

You will analyze campaign performance, manage agencies, and collaborate with HQ and local teams to boost brand visibility and sales in a fast-paced luxury

Qualifications

• Bachelor’s degree in Marketing, Business, or equivalent field.
• Minimum 7 years in digital marketing, media and communications, preferably in an MNC.
• Digital proficiency and knowledge of latest trends.
• Strong analytical skills and ability to derive actionable insights from data.
• Strategic thinker with excellent communication and presentation skills.
• Independent, proactive, and collaborative team player with language skills in Chinese and English.

Responsibilities

• Develop and execute APAC digital media campaigns and communication strategies.
• Coordinate with local market media agencies to ensure consistent brand messaging.
• Analyze digital marketing results and provide regular performance reports.
• Manage social media, e-commerce, and online brand engagement in APAC.
• Optimize websites through SEO/SEM and CMS collaboration with HQ.
• Lead direct operations digital marketing and lead generation initiatives.
• Oversee agency performance (media, creative, PR) and budget allocation.
• Foster relationships with media, KOLs, bloggers, and press for coverage.
• Prepare monthly clipping, media value, and event reports for management.

Skills

Digital Marketing

Data Analysis

Social Media Management

SEO/SEM

Public Relations

Agency Management

Budget Management

Cross-functional Collaboration

Communication Skills

Education

Bachelor’s Degree in Marketing/Business

Job description

Maison Francis Kurkdjian seeks a Regional Digital & Communications Manager to lead APAC media, digital campaigns, and communications for direct operations and travel retail. You will craft strategies, coordinate with local markets, and drive brand messaging across SEO/SEM, email, social media, and owned media while ensuring global consistency.

You will analyze campaign performance, manage agencies, and collaborate with HQ and local teams to boost brand visibility and sales in a fast-paced luxury