APAC Regional Marketing Manager (Beauty Brand)

ConnectedGroup Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

ConnectedGroup Limited is seeking an APAC Regional Marketing Manager for a premium beauty brand based in Hong Kong. You will lead 360-degree brand strategy, product launches, and digital/e-commerce initiatives across APAC markets.

The role requires 5–8 years in prestige beauty or luxury retail marketing, strong analytics and budget control, and fluency in Cantonese and English; Mandarin is a plus. You will coordinate PR, external agencies, and retail partnerships.

Qualifications

• 5–8 years in prestige beauty or luxury retail marketing.
• Experience in integrated 360-degree campaigns, media planning and retail promotions.
• Strong budget control, analytics, and data-driven decision making.

Responsibilities

• Formulate and execute annual marketing strategies to grow brand equity and retail revenue.
• Oversee end-to-end product launches, promotions, and experiential events.
• Collaborate on digital and e-commerce optimization, CRM loyalty, and influencer partnerships.
• Lead PR, media, and agency management to align with brand guidelines.
• Track KPI, ROI, and provide market feedback to leadership.

Skills

Brand strategy

Campaign management

Digital marketing

E-commerce

PR management

Analytics

Tools

CRM systems

Job description

APAC Regional Marketing Manager (Beauty Brand)

Our client is a premium beauty and skincare brand with an established footprint across premier shopping destinations and global digital platforms.

Key Responsibilities

360-Degree Brand Strategy: Formulate and execute comprehensive annual marketing strategies to drive brand equity, customer acquisition, and retail revenue.

Product Launches & Activations: Oversee end-to-end campaign execution for new product launches, seasonal promotions, and experiential pop-up events across retail and digital channels.

Digital & E-Commerce Integration: Partner with digital marketing teams to optimize social media presence, influencer partnerships, CRM loyalty programs, and e-commerce conversions.

PR & Agency Management: Direct external PR, media, and creative agencies to ensure brand messaging aligns with global brand guidelines and local consumer trends.

Budget & Performance Analytics: Manage marketing expenditure, track campaign KPIs, analyze ROI, and deliver data-driven market feedback to executive leadership.

Candidate Profile

Experience: Minimum 5-8 years of solid marketing experience within prestige beauty, skincare, personal care, or luxury retail sectors.

Marketing Expertise: Proven track record in executing integrated 360-degree marketing campaigns, media planning, PR, and retail promotion strategies.

Analytical Mindset: Commercially minded with strong project management skills, budget control expertise, and data-driven analytical capabilities.

Personal Attributes: Creative, trend-aware, self-motivated, and passionate about natural skincare and holistic wellbeing.

Languages: Native or professional fluency in Cantonese and English; proficiency in Mandarin is a strong advantage.