APAC Digital Content Strategy Lead — Mobile & SEO

Ralph Lauren; Hong Kong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

A global fashion brand is seeking a Senior Manager for Digital Content Strategy in Hong Kong. This role involves leading the APAC content calendar and overseeing digital strategic initiatives. Ideal candidates will have over 10 years of experience within digital strategy, particularly in E-commerce and SEO. Strong project management and communication skills are essential, along with the ability to collaborate cross-functionally. Proficiency in MS Excel and additional language skills are a plus.

Qualifications

• 10-12 years experience in digital strategy, preferably in E-commerce.
• Proven experience managing complex integrated content calendars.
• Strong understanding of APAC market e-commerce trends.

Responsibilities

• Lead APAC content calendar and digital strategic initiatives.
• Collaborate with cross-functional teams to ensure alignment.
• Drive SEO content optimization to enhance brand storytelling.

Skills

Digital strategy

Project management

SEO/AEO project management

Cross-functional collaboration

Stakeholder management

Data analysis

Communication skills

Tools

MS Excel

PowerPoint

Word

Adobe Analytics

Jira

Figma

Monday.com

Job description

A global fashion brand is seeking a Senior Manager for Digital Content Strategy in Hong Kong. This role involves leading the APAC content calendar and overseeing digital strategic initiatives. Ideal candidates will have over 10 years of experience within digital strategy, particularly in E-commerce and SEO. Strong project management and communication skills are essential, along with the ability to collaborate cross-functionally. Proficiency in MS Excel and additional language skills are a plus.