APAC Luxury Content & Social Marketing Manager

Christie´s; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Benefits offered by this job

Discretionary Bonus

Annual Leave and Holidays

Medical, Dental and Life Insurance

Retirement Benefits (MPF)

Wellness Allowance

Job summary

Christie’s in Hong Kong seeks a Regional Content Marketing Manager to lead English-language social content across APAC, driving engagement, brand awareness, and client acquisition through storytelling and data-driven insights.

You will manage APAC social channels, develop strategies, supervise content production with internal and external partners, and translate performance data into actions to elevate Christie’s brand.

Qualifications

• Degree in Marketing, Communications, Journalism, Digital Marketing or related discipline.
• Minimum 8 years’ experience in content marketing, social media, or digital content at Assistant Manager level or equivalent.
• Proven experience managing social media platforms and content production.
• Strong portfolio showing brand storytelling and audience engagement across digital channels.
• Experience developing English-language content for luxury, art, fashion, or premium brands.
• Experience overseeing video/photography productions.
• Strong knowledge of social media analytics, reporting, and content optimization.
• Canva and/or Figma familiarity for simple asset creation and collaboration.

Responsibilities

• Lead Christie's APAC social media channels (Instagram, Facebook, LINE, and others).
• Develop and execute social media content strategies and editorial calendars aligned with regional priorities.
• Create, edit, and proofread engaging content, captions, and video scripts.
• Lead culturally relevant storytelling translating art knowledge into social content.
• Conceptualize campaigns for posts, short-form videos, livestreams, and other formats.
• Oversee content production with internal teams, photographers, designers, and external partners.
• Provide local content support for global campaigns when needed.
• Monitor trends and performance; deliver regular reports and actionable recommendations.
• Translate data into optimization plans to grow engagement and audience on brand.

Skills

Excellent English writing

Storytelling

Content strategy

Audience insights

Project management

Interpersonal skills

Stakeholder management

Creative ideation

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Figma

Job description

Christie’s in Hong Kong seeks a Regional Content Marketing Manager to lead English-language social content across APAC, driving engagement, brand awareness, and client acquisition through storytelling and data-driven insights.

You will manage APAC social channels, develop strategies, supervise content production with internal and external partners, and translate performance data into actions to elevate Christie’s brand.