APAC Beauty Brand Marketing Leader

ConnectedGroup Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

ConnectedGroup Limited is seeking an APAC Regional Marketing Manager for a premium beauty brand based in Hong Kong. You will lead 360-degree brand strategy, product launches, and digital/e-commerce initiatives across APAC markets.

The role requires 5–8 years in prestige beauty or luxury retail marketing, strong analytics and budget control, and fluency in Cantonese and English; Mandarin is a plus. You will coordinate PR, external agencies, and retail partnerships.

Qualifications

• 5–8 years in prestige beauty or luxury retail marketing.
• Experience in integrated 360-degree campaigns, media planning and retail promotions.
• Strong budget control, analytics, and data-driven decision making.

Responsibilities

• Formulate and execute annual marketing strategies to grow brand equity and retail revenue.
• Oversee end-to-end product launches, promotions, and experiential events.
• Collaborate on digital and e-commerce optimization, CRM loyalty, and influencer partnerships.
• Lead PR, media, and agency management to align with brand guidelines.
• Track KPI, ROI, and provide market feedback to leadership.

Skills

Brand strategy

Campaign management

Digital marketing

E-commerce

PR management

Analytics

Tools

CRM systems

Job description

ConnectedGroup Limited is seeking an APAC Regional Marketing Manager for a premium beauty brand based in Hong Kong. You will lead 360-degree brand strategy, product launches, and digital/e-commerce initiatives across APAC markets.

The role requires 5–8 years in prestige beauty or luxury retail marketing, strong analytics and budget control, and fluency in Cantonese and English; Mandarin is a plus. You will coordinate PR, external agencies, and retail partnerships.