Regional Digital & Communications Manager

Maison Francis Kurkdjian; Hong Kong; Presencial; HKD 900 000 - 1 100 000; Tempo integral

Resumo da oferta

Maison Francis Kurkdjian seeks a Regional Digital & Communications Manager to lead APAC media, digital campaigns, and communications for direct operations and travel retail. You will craft strategies, coordinate with local markets, and drive brand messaging across SEO/SEM, email, social media, and owned media while ensuring global consistency.

You will analyze campaign performance, manage agencies, and collaborate with HQ and local teams to boost brand visibility and sales in a fast-paced luxury

Qualificações

• Bachelor’s degree in Marketing, Business, or equivalent field.
• Minimum 7 years in digital marketing, media and communications, preferably in an MNC.
• Digital proficiency and knowledge of latest trends.
• Strong analytical skills and ability to derive actionable insights from data.
• Strategic thinker with excellent communication and presentation skills.
• Independent, proactive, and collaborative team player with language skills in Chinese and English.

Responsabilidades

• Develop and execute APAC digital media campaigns and communication strategies.
• Coordinate with local market media agencies to ensure consistent brand messaging.
• Analyze digital marketing results and provide regular performance reports.
• Manage social media, e-commerce, and online brand engagement in APAC.
• Optimize websites through SEO/SEM and CMS collaboration with HQ.
• Lead direct operations digital marketing and lead generation initiatives.
• Oversee agency performance (media, creative, PR) and budget allocation.
• Foster relationships with media, KOLs, bloggers, and press for coverage.
• Prepare monthly clipping, media value, and event reports for management.

Conhecimentos

Digital Marketing

Data Analysis

Social Media Management

SEO/SEM

Public Relations

Agency Management

Budget Management

Cross-functional Collaboration

Communication Skills

Formação académica

Bachelor’s Degree in Marketing/Business

Descrição da oferta de emprego

Regional Digital & Communications Manager

The Regional Digital and Communication Manager is responsible for developing, implementing, and managing digital media campaigns and communication strategies across the APAC region, encompassing direct operations, local markets, and travel retail. This role requires a deep understanding of the APAC digital landscape, exceptional communication and analytical skills, and a proven ability to drive results through effective digital marketing and public relations initiatives. The ideal candidate is a strategic thinker, a proactive self-starter, and a highly collaborative team player.

Job responsibilities

• APAC Digital Marketing & Communication Strategy: Expertise in planning, coordinating, and executing comprehensive media/digital campaigns and communication strategies across the APAC region. This includes proficiency in SEO/SEM, email marketing, social media, owned media, and display advertising campaigns. Ability to effectively coordinate with local market media agencies to ensure consistent brand messaging and successful campaign execution.
• Data Analysis, Reporting & Insights: Proficiency in analyzing the results of digital marketing programs, such as advertising, social media, email marketing, and SEM. Ability to provide in-depth cross-analysis and regular reporting on key business metrics, including site traffic, new customer acquisition, and conversion rates. Skill in leveraging marketing analytics to derive actionable insights and apply learnings to optimize campaign performance and ROI.
• Social Media & E-commerce Management (APAC Region): Proven experience in community management for Asia-based social media platforms, fostering brand engagement and growth. Skill in developing, administering, and animating Asian e-commerce and social commerce businesses to drive online sales and brand visibility. Ability to monitor retailer social media content, ensuring brand consistency and adherence to marketing guidelines.
• Website Optimization & Performance: Experience in collaborating with HQ on website analysis and performance optimization through SEO, SEM, CMS management, and other relevant techniques.
• Direct Operation Digital Strategy & Execution: Ability to develop and implement communication and digital media strategies specifically for direct operations, focusing on brand awareness, customer acquisition, and lead generation.
• Agency Management & Performance Tracking: Expertise in managing key agencies (media, creative, PR) to optimize investment and maximize brand health metrics and sales performance. Ability to establish tracking mechanisms to ensure service quality, brand standards, and effective execution.
• Media & KOL Relations: Proven ability to secure digital and traditional media coverage (print, TV) through strategic pitches, seeding, creative mailings, events, and press trips. Skill in building strong relationships with press and Key Opinion Leaders (KOLs), including bloggers, MUAs, and celebrities. Experience in preparing comprehensive press materials providing authoritative information about the brand and products.
• Reporting & Communication: Ability to compile monthly clipping, media value, and event reports for local management and Global Communications. Excellent communication skills to work effectively with internal teams (Trade Marketing, eCommerce, CRM, Sales, Training) and external partners (Agencies, Production Houses, Retailers).
• Market Trend Analysis & Innovation: Adept at monitoring online marketing trends, digital ecosystem shifts, and consumer behavior to generate insights for new strategies and innovative campaign ideas.
• A&P Budget Management: Skill in planning and monitoring A&P budgets to optimize ROI and ensure efficient resource allocation.

Profile

Person Specification (Skills & Qualifications):

• Education: Bachelor’s Degree with a focus in Marketing, Business, Commerce, or equivalent field.
• Experience: Minimum of 7 years of experience in digital marketing, media, and communications, preferably within an MNC (multinational corporation) and ideally within the beauty industry. Previous experience in a digital/media agency is a plus.
• Digital Proficiency: Digital-savvy and knowledgeable about the latest digital trends and social media management techniques.
• Analytical Skills: Experience working with marketing analytics, deriving actionable insights from data, and applying learnings to improve campaign performance.
• Strategic Thinking: Demonstrated ability to think strategically, with strong analytical, communication, and presentation skills.
• Personal Attributes: An independent self-starter with a proactive approach and an enthusiastic team player who collaborates effectively with others.
• Language Skills: Excellent command of written and spoken Chinese and English. Knowledge of French is a plus.

MaisonFrancis Kurkdjian was co-founded in 2009 by Francis Kurkdjian, a renowned perfumer with scores of successful creations to his name, and his long-time friend and business advisor Marc Chaya, a former partner in business advisory at Ernst & Young. The founding duo have applied their complementary talents to conceive a new territory of free expression in contemporary fragrances – sensual, generous and multi-facetted – where the perfume is naturally the hero.

The Maison is guided by precise codes: purity, sophistication, timelessness and the boldness of a reinvented classicism.

Perfumer Francis Kurkdjian’s remarkable creative talent defines the unique personality of his eponymous house, wheredifferent facets of exceptional expertise come together and echo one another, providing the fundamentals on which MaisonFrancisKurkdjian has been built, shaping its singular quality. With a focus on deliberate and sound international expansion, MaisonFrancisKurkdjian is currently present in more than fifty countries.

Maison Francis Kurkdjian is committed to a long-term vision and to passing on unique savoir-faire. Since its creation, our teams and our partners have been united by meaningful values that anchor the renown of the Maison. A deep respect for creativity, a love of the product and an unwavering focus on detail and quality have always guided our choices, enabling us to bring customers exalting experiences through fragrances.