APAC Clienteling Lead: HNW/VIC Experiences & CRM

BoF Careers; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Ralph Lauren Corporation seeks a Manager, clienteling strategy across APAC markets with a strong focus on HNW and VIC client development, elite experiences, and commercial activation. The role supports the Senior Manager by translating strategy into high-quality execution, ensuring measurable commercial impact and consistent delivery across markets.

The candidate will execute 1:1 outreach, plan events, and align outreach calendars with commercial priorities, while coordinating with CRM,

Qualifications

• 6-9 years experience in clienteling, CRM, luxury retail, or customer engagement.
• Exposure to HNW/VIC client management and luxury service environments.
• Experience executing campaigns, events, or outreach programs.
• Familiarity with clienteling tools, CRM platforms, and analytics.
• Strong organizational, executional, and cross-functional collaboration skills.

Responsibilities

• Execute APAC VIC and HNW client strategies in partnership with the Senior Manager, Clienteling (1:1).
• Plan and deliver high-touch client engagement moments including events and bespoke activations.
• Execute 1:1 outreach programs across email and private messaging platforms.
• Develop and manage structured outreach calendars aligned with commercial priorities.
• Support integration of clienteling journeys across digital, messaging, and in-store touchpoints.
• Monitor performance against defined KPIs and support insight-led optimizations.
• Collaborate with Retail, CRM, Analytics, and Market teams to ensure consistency and impact Elite & VIC Client Development.
• Coordinate delivery of elite experiences and key relationship moments.
• Support markets in retention, reactivation, and selective acquisition of high-value clients.
• Ensure elite initiatives are brand-defining, scalable, and commercially meaningful Outreach & Commercial Activation.
• Execute targeted 1:1 outreach campaigns aligned to lifecycle and trading moments.
• Coordinate content activation in partnership with CRM and Marketing teams.
• Ensure outreach programs are data-driven and performance-led Performance Tracking & Insights.
• Track engagement, conversion, retention, and VIC contribution metrics.
• Support reporting and performance reviews for APAC leadership.
• Translate insights into practical recommendations for markets.

Skills

Clienteling & CRM

Luxury retail experience

Campaign execution

Analytics & reporting

Cross-functional collaboration

Job description

Ralph Lauren Corporation seeks a Manager, clienteling strategy across APAC markets with a strong focus on HNW and VIC client development, elite experiences, and commercial activation. The role supports the Senior Manager by translating strategy into high-quality execution, ensuring measurable commercial impact and consistent delivery across markets.

The candidate will execute 1:1 outreach, plan events, and align outreach calendars with commercial priorities, while coordinating with CRM,