Ralph Lauren Senior Clienteling Manager 1:1, APAC

BoF Careers; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Ralph Lauren Corporation seeks a Senior Manager of clienteling to drive APAC HNW/VIC client development. Lead cross-market initiatives, align strategies with retail leaders, and elevate personalized service standards across boutiques and channels.

The role requires deep experience in luxury clienteling, strong data acumen, and the ability to influence regional stakeholders without direct authority.

Qualifications

• 8-12+ years experience in clienteling, luxury retail, CRM, or customer experience roles.
• Strong understanding of luxury service models and HNW/VIC client expectations.
• Regional or multi-market APAC experience preferred.
• Hands-on experience with clienteling tools, CRM platforms, and customer data.
• Strong commercial mindset with data literacy and performance orientation.
• Ability to influence retail and market stakeholders without direct authority.

Responsibilities

• Partner with the Head of clienteling strategy.
• Develop and maintain APAC-wide clienteling into daily retail operations and routines.
• Drive structural adoption and effective usage of clienteling capabilities to improve advisor efficiency and personalization.
• Define and monitor regional HNW & VIC Client Development.
• Own regional standards for HNW and VIC client development and management.
• Support markets in strengthening client portfolios through acquisition, development, and reactivation initiatives.
• Align clienteling effectiveness across markets.
• Partner with Retail and Training teams to embed clienteling capabilities.

Skills

Clienteling experience

Luxury retail

CRM systems

Data literacy

Stakeholder influence

Tools

Clienteling tools

CRM platforms

Data analytics tools

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Senior Manager, clienteling across APAC markets, with a primary focus on High Net Worth (HNW) and Very Important Client (VIC) development. The role translates regional

Essential Duties & Responsibilities

Key Responsibilities

• Partner with the Head of clienteling strategy
• Develop and maintain APAC-wide clienteling into daily retail operations and routines
• Drive structural adoption and effective usage of clienteling capabilities to improve advisor efficiency and personalization
• Define and monitor 1:Many), Data & Analytics, Retail, and Training teams HNW & VIC Client Development
• Own regional standards for HNW and VIC client development and management
• Support markets in strengthening client portfolios through acquisition, development, and reactivation initiatives
• Align clienteling effectiveness
• Partner with Retail and Training teams to embed clienteling capabilities
• Promote structured, insight-driven outreach and portfolio management

Experience, Skills & Knowledge

• 8-12+ years experience in clienteling, luxury retail, CRM, or customer experience roles
• Strong understanding of luxury service models and HNW/VIC client expectations
• Regional or multi-market APAC experience preferred
• Hands-on experience with clienteling tools, CRM platforms, and customer data
• Strong commercial mindset with data literacy and performance orientation
• Ability to influence retail and market stakeholders without direct authority
• Candidates with less experience can be considered as Manager