Ralph Lauren Clienteling Manager 1:1, APAC

BoF Careers; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Ralph Lauren Corporation seeks a Manager, clienteling strategy across APAC markets with a strong focus on HNW and VIC client development, elite experiences, and commercial activation. The role supports the Senior Manager by translating strategy into high-quality execution, ensuring measurable commercial impact and consistent delivery across markets.

The candidate will execute 1:1 outreach, plan events, and align outreach calendars with commercial priorities, while coordinating with CRM,

Qualifications

• 6-9 years experience in clienteling, CRM, luxury retail, or customer engagement.
• Exposure to HNW/VIC client management and luxury service environments.
• Experience executing campaigns, events, or outreach programs.
• Familiarity with clienteling tools, CRM platforms, and analytics.
• Strong organizational, executional, and cross-functional collaboration skills.

Responsibilities

• Execute APAC VIC and HNW client strategies in partnership with the Senior Manager, Clienteling (1:1).
• Plan and deliver high-touch client engagement moments including events and bespoke activations.
• Execute 1:1 outreach programs across email and private messaging platforms.
• Develop and manage structured outreach calendars aligned with commercial priorities.
• Support integration of clienteling journeys across digital, messaging, and in-store touchpoints.
• Monitor performance against defined KPIs and support insight-led optimizations.
• Collaborate with Retail, CRM, Analytics, and Market teams to ensure consistency and impact Elite & VIC Client Development.
• Coordinate delivery of elite experiences and key relationship moments.
• Support markets in retention, reactivation, and selective acquisition of high-value clients.
• Ensure elite initiatives are brand-defining, scalable, and commercially meaningful Outreach & Commercial Activation.
• Execute targeted 1:1 outreach campaigns aligned to lifecycle and trading moments.
• Coordinate content activation in partnership with CRM and Marketing teams.
• Ensure outreach programs are data-driven and performance-led Performance Tracking & Insights.
• Track engagement, conversion, retention, and VIC contribution metrics.
• Support reporting and performance reviews for APAC leadership.
• Translate insights into practical recommendations for markets.

Skills

Clienteling & CRM

Luxury retail experience

Campaign execution

Analytics & reporting

Cross-functional collaboration

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Manager, clienteling strategies across APAC markets, with a strong focus on HNW and VIC client development, elite experiences, and commercial activation. The role supports the Senior Manager by translating strategy into high-quality execution, ensuring measurable commercial impact and consistent delivery across markets.

Key Responsibilities

Essential Duties & Responsibilities

• Execute APAC VIC and HNW client strategies in partnership with the Senior Manager, Clienteling (1:1)
• Plan and deliver high-touch client engagement moments including events and bespoke activations
• Execute 1:1 outreach programs across email and private messaging platforms
• Develop and manage structured outreach calendars aligned with commercial priorities
• Support integration of clienteling journeys across digital, messaging, and in-store touchpoints
• Monitor performance against defined KPIs and support insight-led optimizations
• Collaborate with Retail, CRM, Analytics, and Market teams to ensure consistency and impact Elite & VIC Client Development
• Coordinate delivery of elite experiences and key relationship moments
• Support markets in retention, reactivation, and selective acquisition of high-value clients
• Ensure elite initiatives are brand-defining, scalable, and commercially meaningful Outreach & Commercial Activation
• Execute targeted 1:1 outreach campaigns aligned to lifecycle and trading moments
• Coordinate content activation in partnership with CRM and Marketing teams
• Ensure outreach programs are data-driven and performance-led Performance Tracking & Insights
• Track engagement, conversion, retention, and VIC contribution metrics
• Support reporting and performance reviews for APAC leadership
• Translate insights into practical recommendations for markets

Requirements

Experience, Skills & Knowledge

• 6-9 years experience in clienteling, CRM, luxury retail, or customer engagement
• Exposure to HNW/VIC client management and luxury service environments
• Experience executing campaigns, events, or outreach programs
• Familiarity with clienteling tools, CRM platforms, and analytics
• Strong organizational, executional, and cross-functional collaboration skills