Remote Growth Marketing Lead: Multi-Brand AI-Driven Strategy

Coin Market Cap Ltd; Hong Kong; On-site; HKD 550,000 - 900,000; Full time

Job summary

Coin Market Cap Ltd. is seeking a seasoned Senior Marketing Specialist to drive strategy and execution across our product ecosystem.

You will work closely with senior leadership and cross‑functional teams to define marketing objectives, execute campaigns, and deliver measurable commercial impact. You will lead by influence, collaborating with internal stakeholders and external partners to scale our brand and community presence.

Qualifications

• 5–8 years in technology, financial services, or fintech marketing.
• At least 2 years in a marketing specialist role.
• Experience with multi-brand or multi-audience product portfolios.

Responsibilities

• Define marketing objectives with senior leadership and translate goals into actionable plans.
• Support execution of marketing campaigns quarterly and annually.
• Coordinate with local marketing leads and community teams to expand addressable markets.
• Drive data‑driven marketing by tracking performance across social, web, content and video channels.

Skills

Marketing strategy

Cross-functional collaboration

AI for efficiency

Budget management

Project management

Community engagement

Stakeholder communication

Remote collaboration

Job description

Coin Market Cap Ltd. is seeking a seasoned Senior Marketing Specialist to drive strategy and execution across our product ecosystem.

You will work closely with senior leadership and cross‑functional teams to define marketing objectives, execute campaigns, and deliver measurable commercial impact. You will lead by influence, collaborating with internal stakeholders and external partners to scale our brand and community presence.