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At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?

*Please note this role is based 3 days in our London office with 1 day at our Shirebrook HQ and 1 day working from home

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?

*Please note this role is based 3 days in our London office with 1 day at our Shirebrook HQ and 1 day working from home

Responsible for Digital Trading across Luxury Business and reporting to Head of Digital Trading, Premium and Luxury. The role will include line management of the Luxury trading team, responsible for the commercial model as well as reporting to make strategic recommendations to increase digital sales and on-site experience. The role will also involve a significant element of cross-functional campaign planning to ensure that Group-wide promotions and major campaigns are executed efficiently and effectively. Strong stakeholder management skills are essential to ensure buy-in of strategy and ability to form strong campaign plans across the business.

• Responsible for the success and delivery of digital sales within the Luxury business; including forecasting profit and revenue targets and underlying revenue metrics (e.g., Average Order Value)
• Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
• Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
• Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
• Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
• Present ideas and analysis to wider teams to align business processes and projects
• Lead and own with key stakeholders the Own the Luxury section of the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
• Lead campaign planning and execution for all websites (Luxury as well as Premium and Sport) cross-functionally, ensuring that the best processes are in place to maximize key trading moments
• Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
• Present ideas and analysis to wider teams to align business processes and projects
• As relevant, represent Digital Trade in key cross-functional projects/initiatives that help deliver trading targets (e.g., app launches, development of new services)
• Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
• Work with the Product, Experimentation and UX teams to contribute to and influence the prioritisation of the development roadmap

People Management.

· Demonstrate strong leadership and extensive people management skills
· Set clear objectives, goals and development plans
· Build an effective and motivated team, to work as more than a collection of individuals
· Be an active and positive contributor to the team, contributing to the overall digital strategy
· Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all

● Valid working rights for the UK

● Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user

● Experience working within e-commerce platforms

● Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth

● Experience in team management and development

● Independent, self-motivated, and proactive

● At least 5 years of experience in a similar digital role in a retail or consumer bran

Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions
Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.