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Regional Sales Manager, Northern Brewery , North of England, Up to £40,000

I am excited to be working with this innovative and well known Northern Brewery who are on the look out to grow their team. This brand is award winning, established and well thought of across the On Trade. The company itself has had a string of excellent years in growth and wish to continue this.

We are on the look out for a Regional Sales Manager who can grow the brand further in the North. This role will focus on commerciality in the On Trade, along with winning and securing new business across IFT and Multiples. The ideal Regional Sales Manager will have a proven track record in winning new business and be innately passionate about beer!

What they offer:

• A competitive salary with bonus potential
• Opportunity to be part of a fast-growing and innovative brand
• Autonomy and ownership of a key region in our growth strategy
• Career progression in a dynamic, mission-driven company

Regional Sales Manager Key Responsibilities:

• Develop and execute a strategic sales plan to increase distribution and grow sales volume in London’s On-Trade sector.
• Identify and secure new accounts within IFT and multiples, with a strong focus on expanding into untapped venues.
• Build and maintain strong relationships with existing clients, ensuring excellent service and consistent growth.
• Stay up-to-date on market trends, competitor activity, and consumer preferences within the low & no alcohol category.
• Work closely with the national sales team, marketing, and distribution partners to ensure smooth execution of initiatives and promotional campaigns.
• Track sales performance and provide regular updates, insights, and recommendations to senior management.

The ideal Regional Sales Manager candidate:

• Proven track record in sales, with a minimum of 2 years’ experience in the On-Trade, ideally within the drinks industry.
• Strong contacts within the IFT and multiples in London.
• Self-motivated, results-oriented, and passionate about the growing low & no alcohol movement.
• Strong commercial acumen with the ability to negotiate deals and win new business.
• Excellent verbal and written communication skills, with the ability to influence key decision-makers.

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Created on 29/06/2025 by TN United Kingdom