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Director - Customer Engagement & Partnership (B2C)
Job summary
A leading financial services organization is seeking a professional to lead B2C customer engagement strategies across Hong Kong and Southeast Asia. The ideal candidate will have proven experience in B2C sales and partnership development within financial services, a deep understanding of consumer lending products, and strong leadership skills. This role offers an attractive benefits package and opportunities for professional growth in an innovative work culture.
Benefits
Qualifications
- Proven experience in B2C sales and partnership development, especially within financial services.
- Deep understanding of consumer lending products, including unsecured personal loans.
- Strong communication skills and ability to influence stakeholders.
Responsibilities
- Lead B2C customer engagement strategies across Hong Kong and Southeast Asian markets.
- Develop partnerships with financial institutions and fintech platforms.
- Design customer-centric campaigns to enhance brand loyalty.
- Oversee product positioning for consumer lending products.
- Collaborate with marketing, product, and analytics teams.
- Monitor market trends to identify partnership opportunities.
Skills
The hiring company is a large organization within the financial services industry, offering a wide range of services and solutions to meet the needs of its diverse client base. It is known for fostering innovation and delivering impactful results in a competitive market.
The company is a leader in the financial services industry.
Lead B2C customer engagement strategies across Hong Kong and Southeast Asian markets, driving growth and retention. Develop and manage strategic partnerships with financial institutions (FIs), virtual banks, and fintech platforms to expand customer reach.
- Lead B2C customer engagement strategies across Hong Kong and Southeast Asian markets, driving growth and retention.
- Develop and manage strategic partnerships with financial institutions (FIs), virtual banks, and fintech platforms to expand customer reach.
- Design and execute customer-centric campaigns that enhance brand loyalty and drive product adoption.
- Oversee product positioning and go-to-market strategies for consumer lending products, including unsecured loans and mortgage loans.
- Collaborate cross-functionally with marketing, product, and analytics teams to optimize customer journeys and engagement metrics.
- Monitor market trends and competitor activities to identify new partnership opportunities and customer engagement innovations.
Proven experience in B2C sales and partnership development, especially within financial services and digital banking ecosystems. Deep understanding of consumer lending products, including unsecured personal loans and mortgage solutions.
- Proven experience in B2C sales and partnership development, especially within financial services and digital banking ecosystems.
- Deep understanding of consumer lending products, including unsecured personal loans and mortgage solutions.
- Strong leadership and team management skills, with a track record of leading regional teams across Hong Kong and Southeast Asia.
- Excellent communication and stakeholder management abilities, capable of influencing senior partners and internal executives.
- Attractive benefits package, including holiday leave and performance incentives.
- Opportunities for professional growth and development in the financial services industry.
- A collaborative and innovative work culture that values strategic thinking.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.