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DLG is evolving. Across every facet of our business, our teams are embracing new opportunities and putting customers at the heart of everything they do. By joining them, you’ll have the opportunity to not just be recognised for your skills but encouraged to build upon them and empowered to do your absolute best.

What we look for

We are looking for an SEO Specialist to join our Experience Design team on a 6-month Fixed Term contract or secondment.

As our SEO Specialist, you’ll take the lead on creating and delivering SEO strategies across our diverse range of brands. Working with product teams and our partner SEO agency, you’ll make sure we’re maximising every opportunity to drive organic growth and boost our search performance.

It’s a role where you’ll be accountable for unlocking the big SEO opportunities that exist at DLG, and you’ll play a key part in shaping how we approach organic search across the business.

This is a hybrid opportunity with two London office days a week.

What you’ll be doing

SEO & GEO Growth Strategy: Build and deliver strategies to grow the traffic and conversions across both traditional and AI driven search.

Advanced SEO best practices: Drive the rollout of SEO best practices with a focus on advanced strategies like structured data implementation and optimisation.

Agency Partnership: Be the main point of contact for our SEO agency, ensuring we’re using their expertise and resources to the fullest.

Integrated Search Strategy: Work closely with our Paid Search team to ensure SEO and PPC strategies complement each other, creating a unified search approach that maximises overall performance.

Collaboration Across Teams: Work closely with product teams with different goals and stakeholders, helping them understand and integrate SEO into their plans.

Content Gap Analysis: Identify content gaps and opportunities across our sites and brief new content creation using SEO best practices to make sure it’s optimised from the start.

Technical SEO: Get hands-on with technical issues like crawlability, indexation, and site speed to ensure our sites perform as well as they should.

Content Optimisation: Partner with our content teams to make sure everything from keywords to internal links is spot on.

Stakeholder Updates: Keep everyone in the loop with clear, insightful updates on progress, performance, and opportunities.

Keeping Ahead of Trends: Stay on top of the latest SEO developments, GEO and AI search, so we can keep pushing boundaries.

What skills and qualities do you need to bring

Advanced knowledge of all areas of SEO best practices, including On Page, Technical, Content, and Off Page strategies.

Familiarity with schema markup typesfor enhancing content visibility and search engine understanding.

Proficiency with a range of SEO tools.

A forward-thinking approach to SEO, with a keen eye on how generative AI and evolving search technologies are changing optimisation techniques.

Experience managing SEO across multiple brands or business areas, especially in a complex organisation.

Great communication skills to work with all kinds of stakeholders and simplify the jargon when needed.

Strong project management skills to juggle priorities and keep everything on track.

Experience working collaboratively with Paid Search teams or similar functions to deliver an integrated approach to search.

Proven ability to identify content gaps, create detailed briefs, and work with content teams to make sure SEO best practices are met.

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Our core benefits include:

50% off home, motor and pet insurance plus free travel insurance and Green Flag breakdown cover

Additional optional Health and Dental insurance

Up to 10% bonus

EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.

25 days annual leave, increasing each year up to a maximum of 28

Buy as you earn share scheme

Employee discounts and cashback

Plus many more!

Ways of Working

This role is based out of our London Bridge office. Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

We want everyone to get the most out of their time at DLG. Which is why we’ve looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best – whatever that looks like — and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They’re about recognising who you are and the life you live.

Be yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers. We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.