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Senior Performance Media Manager (Programmatic/ Affiliate Marketing)
Equator
London
On-site
GBP 50,000 - 80,000
Full time
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Job summary
A leading company in digital marketing seeks a Senior Performance Media Manager to lead performance media strategies for clients. This role involves managing campaigns, developing client relationships, and staying current on industry trends. You’ll be responsible for driving performance and fostering client satisfaction in a dynamic environment.
Benefits
Qualifications
- Proven experience of delivering performance media campaigns.
- Background in Programmatic Display/Affiliate marketing.
- Ability to manage third-party partners.
Responsibilities
- Manage and optimise performance media campaigns for allocated clients.
- Conduct audits of campaigns to identify improvement opportunities.
- Collaborate with marketing team to deliver client goals.
Skills
Tools
Job description
The role
You play a key role in the development and implementation of performance media strategies for our clients and the growth of Equator’s offering overall.You are responsible for creating strategies that hit or exceed client targets and expectations while helping to expand the volume and type of campaigns that we run.
As a senior manager, you are expected to perform your role at a higher level than a manager and we need you to lead from the front, constantly reminding those around you about what good looks like and how to achieve it.
You should be able to anticipate, manage and resolve challenging situations with greater confidence.
Strategic development of our clients is key and as a senior manager it is expected that you put far more focus on this compared with a manager.You are an expert in all things digital media and will assist the Head of Performance Media in building out the team’s offering.
Main Responsibilities:
- Manage and optimise performance media campaigns for allocated clients, ensuring all aspects of performance are monitored to maximise performance.
- Responsible for producing achievable, engaging forecasts and targets for our clients and then ensure they are delivered.
- Conduct insightful audits of our campaigns to identify new opportunities and develop strategies to meet campaign objectives; you’ll think outside the box when it comes to selecting publishers and formats that’ll hit clients’ objectives while expanding Equator’s repertoire, looking beyond standard metrics.
- Maintain high levels of satisfaction and retention of clients across the function, regularly meeting with them to plan, execute, and monitor campaigns.
- Collaborate with other members of Equator, in particular the marketing team and client services, in order to deliver in line with client goals.
- Remain current on the latest industry trends, the broader digital media landscapes, guidelines, and changes.
- Assist in the co-ordination, allocation and management of budgets across channel activities, internally and externally.
- Provide reports on completed activities and share campaign results with wider team to evaluate success, failures and suggest ways to improve and innovate for future projects, following identification of relevant measures to effectively monitor success.
- Build relationships with a wide pool of external publishers, establishing, maintaining and growing partnerships for Equator and our clients, leveraging these to achieve the best deals and performance for our clients.
- You always demonstrate high standards of ethics and integrity.
- You’ll be partly responsible for sharing learnings and updates with the marketing team and wider business when appropriate and integrating wherever possible.
- You’ll be accountable for establishing and following processes within the team, organising and prioritising workload whilst working to deadlines and allocated budgets.
- Proactivity in using, identifying, and testing AI tools that will improve the team’s delivery and offering whilst adhering to GDPR regulation.
The Ideal Candidate:
- You have a background in at least one (or both) of Programmatic Display/Affiliate marketing, with an understanding of the roles they play in the wider Digital Marketing mix
- Additional knowledge of Social Media marketing would be beneficial
- Proven experience of delivering performance media campaigns
- Proven experience of working with/managing 3rd party partners
- You are an inspirational and motivational leader
- A good eye for design and formatting
- You are forward-thinking and proactive
- Strong analytical skills
- You build great rapport with clients, publishers and your colleagues
- You are responsible for ensuring you are aware of the standards and policies issued by the Company and are expected to follow and maintain them.
- You are proficient at using industry leading tools, including but not limited to:
- Google Tag Manager
- Google Analytics
- Campaign Manager 360
- AWIN
- WebGains
- StackAdapt
- Similarweb
- Meta Ads Manager
- LinkedIn Ads Manager.
- You will also monitor emerging technologies, identifying which would aid our campaign delivery.
We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us.
34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days)
Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice
We have been a champion of flexible working long before the pandemic
Every team member gets private healthcare, to make sure you get access to the best treatment.
We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders.
Take part in the Cycle-to-Work scheme and save up to 42% on a new bike.
We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby!
Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done!
From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to.
You get a grand every time one of your friends join the team.
The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you.
This is a telephone or Teams call to chat about your experience and what the role looks like. It’s your chance to show us what makes you remarkable.
Take on a small task to let us see your skills in action. Once complete you’ll meet with up to 3 people from your team to discuss the task.
Our culture is precious to us. So senior and externally facing roles involve an additional meeting with members of the board to ensure the candidate is a good fit for the business.
Meet the team, tour the studios and learn how we work. We want you to feel comfortable, and you get to know a few people who can help you out.
This dedicated induction with our People and Culture team will make sure you’re fully up to speed with your role and how to get things done. At this point, you should feel inspired and confident to get started.
We’ll help you put together a 3-month programme covering key competencies, support and learning outcomes to make sure you’re fully equipped to thrive.
After the induction period, there will still be a lot of new things, so everyone new is paired with a Buddy, who will be your go-to for any questions you have! And then it’s onwards and upwards!
Our people and culture team conduct regular welfare check-ins to ensure everything is working out the way you’d hoped and ensure you feel supported
John, JJ and Garry are keen to have the chance to meet everyone that joins the team. You get breakfast and a chance to ask anything and maybe hear one or two stories from their colourful pasts!
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