West Midlands B2B Catering Equipment Sales Executive

Bournville Catering Equipment Limited; West Midlands; On-site; GBP 28,000 - 42,000; Full time

Job summary

Bournville Catering Equipment Limited is seeking a Sales Executive to manage and grow a client portfolio in the West Midlands. The role involves identifying new business opportunities, qualifying leads, and conducting site visits to present equipment solutions.

You will coordinate with design, installation, and operations teams to ensure accurate and timely project delivery, negotiate pricing, maintain CRM records, and contribute to sales reporting and forecasting.

Qualifications

• Proven sales experience in B2B environments, ideally in catering/hospitality sectors.
• Strong CRM skills with ability to manage client data and sales activities.
• Excellent communication and negotiation abilities for face-to-face and remote meetings.
• Basic technical understanding of catering equipment or willingness to learn specifications and installation considerations.
• Solid organizational and time-management skills to manage multiple opportunities.
• Proficient with CRM, email, and office software for sales administration and reporting.
• Full UK driving license and willingness to travel within the region for client visits.
• Ability to collaborate with design, installation, and support teams.

Responsibilities

• Identify and grow a portfolio of clients in commercial catering/hospitality.
• Qualify leads and conduct site visits to secure opportunities.
• Prepare quotations and respond to customer inquiries.
• Present equipment solutions and coordinate with design/installation teams to ensure timely delivery.
• Negotiate pricing and terms with customers.
• Maintain CRM records and support sales reporting and forecasting.
• Represent the company at client meetings, industry events, and trade shows.

Skills

B2B sales

CRM proficiency

Negotiation

Communication

Technical understanding

Organization

Time management

Driving licence

Team collaboration

Tools

CRM systems

Job description

Bournville Catering Equipment Limited is seeking a Sales Executive to manage and grow a client portfolio in the West Midlands. The role involves identifying new business opportunities, qualifying leads, and conducting site visits to present equipment solutions.

You will coordinate with design, installation, and operations teams to ensure accurate and timely project delivery, negotiate pricing, maintain CRM records, and contribute to sales reporting and forecasting.