Sales Executive

Bournville Catering Equipment Limited; West Midlands; On-site; GBP 28,000 - 42,000; Full time

Job summary

Bournville Catering Equipment Limited is seeking a Sales Executive to manage and grow a client portfolio in the West Midlands. The role involves identifying new business opportunities, qualifying leads, and conducting site visits to present equipment solutions.

You will coordinate with design, installation, and operations teams to ensure accurate and timely project delivery, negotiate pricing, maintain CRM records, and contribute to sales reporting and forecasting.

Qualifications

• Proven sales experience in B2B environments, ideally in catering/hospitality sectors.
• Strong CRM skills with ability to manage client data and sales activities.
• Excellent communication and negotiation abilities for face-to-face and remote meetings.
• Basic technical understanding of catering equipment or willingness to learn specifications and installation considerations.
• Solid organizational and time-management skills to manage multiple opportunities.
• Proficient with CRM, email, and office software for sales administration and reporting.
• Full UK driving license and willingness to travel within the region for client visits.
• Ability to collaborate with design, installation, and support teams.

Responsibilities

• Identify and grow a portfolio of clients in commercial catering/hospitality.
• Qualify leads and conduct site visits to secure opportunities.
• Prepare quotations and respond to customer inquiries.
• Present equipment solutions and coordinate with design/installation teams to ensure timely delivery.
• Negotiate pricing and terms with customers.
• Maintain CRM records and support sales reporting and forecasting.
• Represent the company at client meetings, industry events, and trade shows.

Skills

B2B sales

CRM proficiency

Negotiation

Communication

Technical understanding

Organization

Time management

Driving licence

Team collaboration

Tools

CRM systems

Job description

Company Description

Bournville Catering Equipment Limited specializes in the design, supply, and installation of commercial catering equipment and food servery counters. The company has built a strong reputation within the catering and hospitality industry, known for reliable products and professional project delivery. Bournville Catering Equipment Limited emphasizes high-quality customer service and tailored solutions to meet diverse client needs. Potential team members join an organization that values expertise, responsiveness, and long-term client relationships.

Role Description

This is a full-time, on-site Sales Executive role based in the West Midlands. The Sales Executive will manage and grow a portfolio of clients in the commercial catering and hospitality sector, including identifying new business opportunities, qualifying leads, and conducting site visits. Day-to-day tasks include preparing quotations, responding to customer inquiries, presenting equipment solutions, and coordinating with design, installation, and operations teams to ensure accurate and timely project delivery. The role also involves negotiating pricing and terms, maintaining CRM records, monitoring market trends, and supporting sales reporting and forecasting. The Sales Executive will represent the company at client meetings, industry events, and trade shows, promoting the brand and building long-lasting customer relationships.

Qualifications

• Proven sales experience in B2B environments, ideally within commercial catering equipment, hospitality, or related industries.
• Strong customer relationship management skills, including the ability to understand client requirements and propose suitable solutions.
• Good communication and negotiation abilities, with confidence in conducting face-to-face and telephone sales meetings.
• Basic technical understanding of commercial catering equipment or willingness to learn product specifications and installation considerations.
• Effective organizational and time-management skills, including managing multiple opportunities and meeting deadlines.
• Comfort with using CRM systems, email, and basic office software for sales administration and reporting.
• Full UK driving license and willingness to travel within the region for client visits.
• Ability to work collaboratively with design, installation, and support teams, and to contribute positively to a professional workplace culture.