Sales Executive - Commercial Catering & Hospitality

ACS Performance; West Midlands; On-site; GBP 30,000 - 40,000; Full time

Job summary

ACS Performance in West Midlands is seeking a Sales Executive for the commercial catering and hospitality sector. You will develop new business opportunities, manage client relationships, and support projects from enquiry to delivery.

Role involves on-site visits, quotations, and close collaboration with design and operations teams; a full UK driving licence is required. This is a full-time, permanent position with regional travel.

Qualifications

• Proven B2B sales experience.
• Commercially minded with strong customer relationships.
• Ability to understand customer requirements and develop appropriate solutions.

Responsibilities

• Identify and develop new business opportunities.
• Manage and grow relationships with existing customers.
• Prepare quotations and commercial proposals.
• Present solutions clearly and professionally to customers.
• Negotiate pricing and project requirements.
• Maintain accurate CRM data and support forecasts.

Skills

B2B sales

CRM proficiency

Account management

Requirements gathering

Presentation skills

Negotiation skills

Face-to-face selling

Telephone sales

Time management

Driving licence

Job description

Jobs - Sales Executive - Commercial Catering & Hospitality

Job vacancy - Sales Executive - Commercial Catering & Hospitality

Position: Sales Executive - Commercial Catering & Hospitality

Reference: AMacs1972

Location: West Midlands

Salary: £30,000 - £40,000 per annum

Sales Executive - Commercial Catering & Hospitality

Location: West Midlands
Job Type: Full-time, Permanent
Working Pattern: On-site with regional client visits

The Opportunity

An exciting opportunity has arisen for an experienced and motivated Sales Executive to join an established business operating within the commercial catering and hospitality sector.

This is a varied, customer-focused sales position where you will be responsible for developing new business opportunities while managing and growing relationships with existing clients.

You will work with customers to understand their requirements and recommend appropriate commercial catering equipment and solutions, supporting projects from initial enquiry and quotation through to successful delivery.

The role would suit a confident B2B salesperson who enjoys building long-term client relationships, developing new business and working closely with customers on solution-led sales.

The Role

As Sales Executive, you will manage and develop a portfolio of customers across the commercial catering and hospitality market. You will identify new opportunities, qualify enquiries and build strong relationships with both prospective and existing clients.

Your responsibilities will include:

• Identifying and developing new business opportunities

• Managing and growing relationships with existing customers

• Responding to incoming sales enquiries and qualifying potential opportunities

• Conducting client meetings and site visits

• Understanding customer requirements and recommending appropriate equipment and solutions

• Preparing quotations and commercial proposals

• Presenting solutions clearly and professionally to customers

• Negotiating pricing, commercial terms and project requirements

• Working closely with design, installation and operations teams to ensure projects are delivered accurately and on time

• Maintaining accurate customer and opportunity information within the CRM system

• Managing your sales pipeline and contributing to sales forecasts and reports

• Monitoring market activity and identifying potential areas for growth

• Representing the business at customer meetings, trade shows and relevant industry events

• Developing long-term customer relationships that generate repeat and referral business

About You

We are looking for someone with proven B2B sales experience who is commercially minded, confident dealing with customers and comfortable managing opportunities from initial enquiry through to order.

Previous experience within commercial catering equipment, hospitality, foodservice or a related sector would be particularly advantageous, although candidates from other relevant B2B sales environments will also be considered.

You should have:

• Proven experience within a B2B sales environment

• Strong customer relationship and account management skills

• The ability to understand customer requirements and develop appropriate solutions

• Confident communication, presentation and negotiation skills

• Experience conducting both face-to-face and telephone sales conversations

• Good organisational and time-management skills

• The ability to manage multiple sales opportunities and priorities

• Confidence using CRM systems, email and standard office software

• A practical approach and willingness to develop your technical knowledge of commercial catering equipment

• The ability to work effectively with design, installation, operations and support teams

• A professional, proactive and customer-focused approach

A full UK driving licence is required, as the position involves travelling within the region to meet customers and conduct site visits.

Why Apply?

This is an excellent opportunity for a commercially driven Sales Executive who enjoys combining new business development, account management and consultative selling.

You will have the opportunity to develop strong relationships with customers, work on a variety of commercial projects and play an important role in growing sales across the region.