Website Optimisation & CRO Manager – Multi-Site

JD Healthcare Group; Greater London; On-site; GBP 50,000 - 75,000; Full time

Benefits offered by this job

32 days annual leave including bank...

Life assurance

Pension plan

Workplace Nursery Scheme

MyGym discounts

Staff treatment discounts

EV Car Scheme and Cycle2Work

Perkbox benefits platform

Health and wellness programmes

Ongoing learning and development

Job summary

JD Healthcare Group is seeking a Website & Digital Optimisation Manager to own day-to-day marketing management and optimisation of its patient-facing sites across the UK. You will partner with the Head of Marketing and external developers to translate clinical and patient needs into clear site improvements, prioritising UX, conversion and performance.

You will drive CRO on journeys, manage content governance, and coordinate releases while ensuring SEO, analytics and tracking stay aligned with

Qualifications

• Strong experience managing consumer-facing websites, ideally multi-brand.
• Proven ability to convert visitor data into improvements across journeys.
• Solid CMS experience and publishing workflows.
• Fluent with web analytics tools: GA4, GTM, Search Console.
• Ability translate marketing needs into clear developer briefs.
• Experience with website QA and coordinating digital releases.
• Good understanding of SEO, GEO and site structure effectiveness.
• Excellent project management and prioritisation across multiple bets.
• Strong attention to detail and impact on patient trust and conversions.

Responsibilities

• Own day-to-day management and optimisation of patient-facing websites.
• Monitor traffic, engagement, journeys, enquiries and bookings; act on insights.
• Lead CRO across patient and donor journeys, pages and booking paths.
• Maintain a structured website optimisation roadmap with priorities.
• Translate marketing needs into briefs for Technology teams and partners.
• Coordinate website releases from requirements to QA and post-launch review.
• Work with Digital Marketing on SEO, analytics, tagging and performance.
• Plan and coordinate A/B testing; document outcomes and learnings.
• Own content governance, redirects, publishing standards and archiving.
• Support migrations, redesigns and new launches with UX and conversion focus.

Skills

Website management

Conversion rate optimisation

UX improvement

CMS platforms

Web analytics GA4

Briefs for developers

QA and digital releases

SEO basics

Project management

Attention to detail

Tools

GA4

Google Tag Manager

Search Console

WordPress

Astro CMS

Job description

JD Healthcare Group is seeking a Website & Digital Optimisation Manager to own day-to-day marketing management and optimisation of its patient-facing sites across the UK. You will partner with the Head of Marketing and external developers to translate clinical and patient needs into clear site improvements, prioritising UX, conversion and performance.

You will drive CRO on journeys, manage content governance, and coordinate releases while ensuring SEO, analytics and tracking stay aligned with