Website & Digital Optimisation Manager

JD Healthcare Group; City Of London; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

32 days annual leave including bankhol

Life assurance

Pension plan

Workplace Nursery Scheme

MyGym discounts

Staff treatment discounts

EV Car Scheme and Cycle2Work

Perkbox benefits platform

Health and wellness programmes

Ongoing learning and development

Job summary

JD Healthcare Group is seeking a Website & Digital Optimisation Manager to own the day-to-day management and optimisation of its patient-facing sites. You will drive performance, user journeys and bookings, aligning with brand and commercial goals.

You will lead CRO, coordinate releases, optimise SEO and analytics, and partner with Technology to deliver high-quality digital experiences for prospective patients and donors across multiple UK sites.

Qualifications

• Experience managing consumer-facing websites across multiple brands.
• Proven CRO, UX improvements from data-driven insights.
• Strong CMS experience and publishing workflows.
• Experience with analytics tools GA4, GTM, Search Console.
• Ability to translate marketing needs into developer briefs.
• Experience with QA and coordinating digital releases.
• Understanding of SEO, GEO and organic visibility.
• Excellent project management and stakeholder prioritisation.
• Attention to detail and impact on patient trust and conversion.

Responsibilities

• Own day-to-day management and optimisation of patient-facing websites, keeping them accurate, accessible and aligned with brand priorities.
• Monitor website performance across traffic, engagement, user journeys, enquiries and bookings, turning insights into action.
• Lead conversion rate optimisation across key patient and donor journeys, including landing pages and online booking pathways.
• Maintain a structured website optimisation roadmap prioritising patient need, commercial impact and development resources.
• Translate marketing requirements into clear briefs, user stories and acceptance criteria for Technology teams and external partners.
• Coordinate website releases and development activity from requirements through QA and post-launch review.
• Work with the Digital Marketing Lead on SEO, analytics, tagging, attribution and technical performance.
• Plan and coordinate A/B tests, document outcomes and apply learnings to future optimisations.
• Own website content governance — publishing standards, redirects and archiving.
• Support migrations, redesigns and new service launches with SEO and UX considerations.

Skills

Website management

Conversion rate optimisation

CMS platforms

GA4 / Google Analytics

Google Tag Manager

SEO

Project management

QA / UAT

User journey analysis

Tools

GA4

Google Tag Manager

Search Console

WordPress

Astro CMS

Job description

About Us

JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world-class clinical expertise with genuine human care. Everything we do is driven by a shared purpose: helping people build the families they dream of.

About the Role

Our websites — London Women’s Clinic, KindIVF, London Sperm Bank and London Egg Bank — are our most important patient acquisition engine. As Website & Digital Optimisation Manager, you will own the day-to-day marketing management, performance and continuous optimisation of these sites, ensuring they are accurate, high-performing and built around the needs of prospective patients and donors.

Working closely with the Head of Marketing, Digital Marketing Lead and Content and CRM colleagues, you will translate marketing and patient needs into clear website improvements. You will work in close partnership with Technology and external development partners on technical delivery and releases, while Marketing retains ownership of website priorities, user experience, conversion performance and the digital patient journey.

What You Will Do

• Own the day-to-day marketing management and optimisation of JD Healthcare’s patient-facing websites, keeping them accurate, current, accessible and aligned to brand and business priorities

• Monitor website performance across traffic, engagement, user journeys, enquiries and bookings — turning insight into action

• Lead conversion rate optimisation across key patient and donor journeys, including landing pages, treatment pages, clinic pages, forms and online booking pathways

• Maintain a structured website optimisation roadmap, prioritising changes against patient need, commercial impact and available development resource

• Translate marketing requirements into clear briefs, user stories and acceptance criteria for Technology teams and external partners

• Coordinate website releases and development activity — from requirements through to QA, stakeholder approval and post‑launch review

• Work with the Digital Marketing Lead on SEO, analytics, tagging, attribution and technical performance

• Plan and coordinate A/B and other testing, documenting outcomes and applying learning to future optimisation

• Own website content governance — publishing standards, page ownership, review requirements, redirects and archiving

• Support website migrations, redesigns and new service launches, ensuring SEO, tracking, UX and conversion requirements are considered throughout

What We Are Looking For

Essential

• Strong experience managing and optimising consumer‑facing websites, ideally in a multi‑site or multi‑brand organisation

• Demonstrable experience in conversion rate optimisation, UX improvement and using website data to improve customer journeys

• Strong working knowledge of CMS platforms and confidence managing website content, templates and publishing workflows

• Experience using web analytics and behavioural insight tools to diagnose performance and identify opportunities — including GA4, Google Tag Manager and Search Console

• Experience translating business or marketing needs into clear briefs for developers and technical teams

• Experience with website QA, user acceptance testing and coordinating digital releases

• Good understanding of SEO and GEO and the relationship between website structure, content, technical performance and organic visibility

• Strong project management and prioritisation skills across multiple workstreams and stakeholders

• Excellent attention to detail and a strong understanding of how digital experience affects patient trust and conversion

Desirable

• Experience in healthcare, fertility or another regulated or high‑consideration consumer sector

• Experience of website migrations, redesigns or large‑scale digital transformation projects

• Working knowledge of HTML/CSS and modern web development principles

• Experience with WordPress and Astro CMS

• Experience with online booking, CRM, chat, call‑tracking or other website‑to‑conversion integrations

• Understanding of web accessibility standards and consent management

• Knowledge of AI search/discoverability and its implications for website structure and content

What We Offer

• 32 days annual leave including bank holidays

• Life assurance

• Pension plan

• Workplace Nursery Scheme

• MyGym discounts

• Staff treatment discounts

• EV Car Scheme and Cycle2Work

• Perkbox benefits platform

• Health and wellness programmes

• Ongoing learning and development opportunities

Equal Opportunities

JD Healthcare is an Equal Opportunities employer. We are committed to diversity and inclusion and encourage applications from all backgrounds.