Web Optimisation & CRO Specialist

Unum; Basingstoke; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Generous bonus

Healthcare plan

Pension scheme

Private medical insurance

Mental health support

27 days holiday (plus 5 days)

EV salary sacrifice scheme

Free shuttle bus

Learning and progression opportunities

Job summary

Unum UK is seeking a Web Optimisation Specialist to own the day‑to‑day performance of unum.co.uk within the Marketing team, delivering a best‑in‑class user experience across SEO, CRO and accessibility.

You will maintain content, enhance site structure and journeys, work with our agency and stakeholders, monitor analytics and drive measurable improvements in engagement and conversions, while upholding WCAG AA standards.

Qualifications

• Experience managing and updating website content within a CMS.
• Strong understanding of website optimization, including SEO, CRO and UX.
• Experience collaborating with agencies and multiple stakeholders to deliver website enhancements.
• Attention to detail and ability to analyse performance data.
• Understanding of accessibility standards (WCAG AA).

Responsibilities

• Maintain and update website content, ensuring accuracy and alignment with brand.
• Help evolve unum.co.uk site structure, navigation and user journeys.
• Collaborate with digital agency and stakeholders to deliver site enhancements.
• Monitor website performance, analyse user behaviour and identify opportunities to improve engagement.
• Implement SEO best practices and CRO initiatives.
• Support backlog management and sprint planning.
• Ensure WCAG AA accessibility standards.
• Be a key contact for website updates and troubleshooting.
• Stay up to date with digital marketing trends and continuous improvement ideas.

Skills

Website optimization

SEO

CRO

WCAG accessibility

Content management systems

Analytics / data analysis

Cross-functional collaboration

Project management

Headless CMS Kontent.ai

Tools

Kontent.ai

Job description

Unum UK is seeking a Web Optimisation Specialist to own the day‑to‑day performance of unum.co.uk within the Marketing team, delivering a best‑in‑class user experience across SEO, CRO and accessibility.

You will maintain content, enhance site structure and journeys, work with our agency and stakeholders, monitor analytics and drive measurable improvements in engagement and conversions, while upholding WCAG AA standards.