Website Growth Digital Product Manager – CRO

Rodericks Dental Partners; England; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Rodericks Dental Partners is seeking a commercially focused Digital Product Manager to own the website, digital journeys and product roadmap. You will drive online bookings, lead generation and conversion while collaborating with developers, agencies and stakeholders to prioritise features and deliver seamless digital experiences.

You will lead CRO initiatives, run A/B tests, analyse data with Google Analytics and Hotjar, and translate insights into actions that grow ROI.

Qualifications

• Experience within a Digital Product, Digital Marketing or eCommerce environment.
• Proven experience managing and optimising customer-facing websites.
• Strong background in eCommerce, retail, travel or another conversion-focused sector.
• Experience working with developers, agencies and multiple stakeholders.
• Strong understanding of website development, CMS platforms and agile delivery.
• Proven success delivering CRO, A/B testing and customer journey improvements.
• Experience using Google Analytics, Hotjar or similar analytics tools.
• Strong commercial mindset with a focus on delivering ROI and business growth.
• Data-driven, highly analytical and able to turn insight into action.
• Excellent communication, planning and stakeholder management skills.

Responsibilities

• Own the website roadmap and digital product strategy.
• Drive improvements in online bookings, lead generation and conversion rates.
• Manage website development, CMS enhancements and digital projects.
• Work closely with developers and agencies to deliver new features and functionality.
• Lead CRO initiatives using A/B testing, Google Analytics, Hotjar and customer insights.
• Optimise customer journeys, CTAs and the online booking experience.
• Create user stories, acceptance criteria and customer journey maps.
• Lead User Acceptance Testing (UAT) and manage website releases.
• Monitor website performance, identify opportunities for improvement and resolve issues.
• Manage external web development, analytics and testing partners.
• Produce performance reporting and insights to support business decision-making.
• Lead and develop the Digital Marketing Coordinator.

Skills

Digital product

Digital marketing

eCommerce

Stakeholder management

A/B testing

Analytics

CRO

ROI focus

Data-driven

Communication skills

Tools

Google Analytics

Hotjar

Job description

Rodericks Dental Partners is seeking a commercially focused Digital Product Manager to own the website, digital journeys and product roadmap. You will drive online bookings, lead generation and conversion while collaborating with developers, agencies and stakeholders to prioritise features and deliver seamless digital experiences.

You will lead CRO initiatives, run A/B tests, analyse data with Google Analytics and Hotjar, and translate insights into actions that grow ROI.