Digital Optimisation & CRO Lead

JD Healthcare Group; City Of London; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

32 days annual leave including bankhol

Life assurance

Pension plan

Workplace Nursery Scheme

MyGym discounts

Staff treatment discounts

EV Car Scheme and Cycle2Work

Perkbox benefits platform

Health and wellness programmes

Ongoing learning and development

Job summary

JD Healthcare Group is seeking a Website & Digital Optimisation Manager to own the day-to-day management and optimisation of its patient-facing sites. You will drive performance, user journeys and bookings, aligning with brand and commercial goals.

You will lead CRO, coordinate releases, optimise SEO and analytics, and partner with Technology to deliver high-quality digital experiences for prospective patients and donors across multiple UK sites.

Qualifications

• Experience managing consumer-facing websites across multiple brands.
• Proven CRO, UX improvements from data-driven insights.
• Strong CMS experience and publishing workflows.
• Experience with analytics tools GA4, GTM, Search Console.
• Ability to translate marketing needs into developer briefs.
• Experience with QA and coordinating digital releases.
• Understanding of SEO, GEO and organic visibility.
• Excellent project management and stakeholder prioritisation.
• Attention to detail and impact on patient trust and conversion.

Responsibilities

• Own day-to-day management and optimisation of patient-facing websites, keeping them accurate, accessible and aligned with brand priorities.
• Monitor website performance across traffic, engagement, user journeys, enquiries and bookings, turning insights into action.
• Lead conversion rate optimisation across key patient and donor journeys, including landing pages and online booking pathways.
• Maintain a structured website optimisation roadmap prioritising patient need, commercial impact and development resources.
• Translate marketing requirements into clear briefs, user stories and acceptance criteria for Technology teams and external partners.
• Coordinate website releases and development activity from requirements through QA and post-launch review.
• Work with the Digital Marketing Lead on SEO, analytics, tagging, attribution and technical performance.
• Plan and coordinate A/B tests, document outcomes and apply learnings to future optimisations.
• Own website content governance — publishing standards, redirects and archiving.
• Support migrations, redesigns and new service launches with SEO and UX considerations.

Skills

Website management

Conversion rate optimisation

CMS platforms

GA4 / Google Analytics

Google Tag Manager

SEO

Project management

QA / UAT

User journey analysis

Tools

GA4

Google Tag Manager

Search Console

WordPress

Astro CMS

Job description

JD Healthcare Group is seeking a Website & Digital Optimisation Manager to own the day-to-day management and optimisation of its patient-facing sites. You will drive performance, user journeys and bookings, aligning with brand and commercial goals.

You will lead CRO, coordinate releases, optimise SEO and analytics, and partner with Technology to deliver high-quality digital experiences for prospective patients and donors across multiple UK sites.