Digital Marketing Executive

West Sussex.info; West Dean; On-site; GBP 23,400 - 28,600; Full time

Benefits offered by this job

Life assurance (up to 6× salary)

Employee Assistance Programme

Free and discounted short courses

Free entry to gardens and site facilities

Staff discounts on accommodation, food and drink

Complimentary hot drinks, fruit and biscuits

Free on-site parking

Job summary

A renowned cultural institution in West Sussex is seeking a creative Digital Marketing Executive to enhance their digital voice. This role involves optimizing website content, driving SEO performance, and crafting engaging email campaigns. The ideal candidate should possess strong SEO and digital best practices knowledge, excellent communication skills, and experience with analytics. Join this dynamic team and make a direct impact on student recruitment and growth in a heritage-rich environment.

Qualifications

• Strong knowledge of SEO, UX and digital best practice.
• Confidence using analytics platforms (GA4), CMS and email marketing systems.
• Excellent copywriting and communication skills.

Responsibilities

• Optimise website content, structure and UX to improve engagement and conversion.
• Drive SEO performance through keyword research, on-page improvements and testing.
• Create and launch engaging email campaigns.
• Support and optimise paid digital campaigns across Google, Meta and LinkedIn.
• Analyse performance data to uncover insights and recommend improvements.

Skills

SEO

UX best practice

Analytics platforms (GA4)

Copywriting

Email marketing

Job description

Helping people find jobs in the local area since 2008

Location: West Dean

Contract: Permanent

Hours: Full Time- 35 hours per week, 5 days over 7 (Monday to Friday).

Digital Marketing Executive – Join the team at West Dean (West Sussex)

Are you creative and analytical? Do you love turning insight into impact and ideas into engaging digital experiences?

This is your opportunity to shape the digital voice of West Dean College - an internationally recognised centre for arts, design, craft and conservation set within the breathtaking South Downs National Park, with a London campus home to the prestigious KLC School of Design.

Job title: Digital Marketing Executive

Location: West Dean, West Sussex (PO18 0QZ)

Hours: 35 hours per week (Monday–Friday)

Salary: £26,000 per annum

Contract: Permanent

Holiday: 33 days inclusive of bank holidays

What you will be doing

• Optimise website content, structure and UX to improve engagement and conversion
• Drive SEO performance through keyword research, on-page improvements and testing
• Create and launch engaging email campaigns and automated journeys
• Support and optimise paid digital campaigns across Google, Meta and LinkedIn
• Analyse performance data (GA4 and other tools) to uncover insights and recommend improvements
• Monitor online reviews and competitor activity to keep us ahead of the curve

You will play a key role in ensuring our digital activity is insight-led, commercially effective and continuously improving.

Why this role is special

West Dean are offering an exciting opportunity to make a real impact within one of the UK’s most distinctive cultural institutions.

Work in a creative, heritage-rich environment

See the direct impact of your campaigns on student recruitment and commercial growth

Collaborate with passionate colleagues across arts, education and hospitality

Help shape the digital experience of a unique organisation bridging countryside and city life

About you

If you are creative, organised and confident working with data and enjoy balancing big-picture thinking with attention to detail and take pride in delivering work that performs -then this is the role made for you!

You will thrive if you have:

• Strong knowledge of SEO, UX and digital best practice
• Confidence using analytics platforms (GA4), CMS and email marketing systems
• Excellent copywriting and communication skills
• A proactive, solutions-focused mindset
• The ability to manage multiple projects and deadlines

Benefits

• Life assurance (up to 6× salary)
• Employee Assistance Programme and Mental Health First Aiders
• Free and discounted short courses
• Free entry to gardens and site facilities
• Staff discounts on accommodation, food and drink
• Complimentary hot drinks, fruit and biscuits
• Free on-site parking at West Dean campus and Cycle to Work scheme

If you are ready to bring creativity, insight and energy to a role where your work truly makes an impact, we would love to hear from you - apply now via our careers page!