VICE PRESIDENT – INTERNATIONAL FRANCHISE OPERATIONS

Leisure People Recruitment; Devon and Torbay; Hybrid; GBP 120,000 - 137,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Medical insurance

Life insurance

Disability assurance

Mental health benefits

Professional development

Annual bonus up to 20%

Job summary

Leisure People Recruitment seeks a dynamic Vice President of International Franchise Operations to steer growth and performance across global markets outside the United States. Based in the UK or Europe, you will lead Regional Directors and partner with franchisees to enhance revenue, membership and profitability.

You will travel extensively and shape multi-year strategies, while collaborating with cross-functional teams to optimize operations, training and customer experience.

Qualifications

• 12+ years’ experience in franchise operations and/or multi-unit leadership.
• Proven track record of driving revenue, profitability and membership growth.
• Significant experience working across international markets and cultures.
• Strong understanding of franchise operations, unit economics and customer experience.
• Excellent stakeholder management, communication and negotiation skills.
• Experience leading high-performing teams in a fast-paced, entrepreneurial environment.

Responsibilities

• Lead a team of Regional Directors and Operations Specialists across international markets.
• Develop and deliver multi-year growth and profitability strategies.
• Drive studio sales, membership growth, engagement and retention.
• Identify best practices across markets and share insights.
• Strengthen operational processes, training, scheduling and lead generation.
• Represent International Franchise Operations at global leadership level.

Skills

Franchise operations

International markets

Leadership

Stakeholder management

Negotiation

Job description

VICE PRESIDENT – INTERNATIONAL FRANCHISE OPERATIONS

Based in the UK or Europe

€140,000–€160,000 /£120,000–£140,000 +20% annual bonus

We’re looking for an exceptional Vice President of International Franchise Operations to lead the operational performance, brand experience and growth of our established global fitness franchise working at a senior leadership level across all our global markets outside the United States including Europe, Asia, The GCC, Latin America and Canada. This is an exciting opportunity to join a global fitness brand at leadership level and have a genuine impact on the growth and success of franchise partners across international markets.

This is a high-impact global leadership role, working closely with franchise partners, senior leadership, and cross-functional teams to drive studio sales, membership growth, retention, member experience and profitability. The role will require extensive international travel; the base location can be anywhere in the UK or Europe.

The role

You’ll lead a team of Regional Directors and Operations Specialists, partnering with international franchisees to:

• Develop and deliver multi-year strategies for growth, member experience and profitability
• Drive improvements in studio-level sales, membership acquisition, engagement and retention
• Identify and share best practice across international markets
• Strengthen operational processes, training, scheduling, lead generation and member engagement
• Analyse market performance, competition and emerging opportunities
• Work closely with International Development, Marketing, Finance, Legal and Operations teams
• Support franchise partners in building sustainable, high-performing businesses
• Represent International Franchise Operations at global leadership level

What we’re looking for

You’ll be a commercially minded, strategic and inspiring leader with:

• 12+ years’ experience in franchise operations and/or multi-unit business leadership.
• A proven track record of driving revenue, profitability and membership growth
• Significant experience working across international markets and cultures
• Strong understanding of franchise operations, unit economics and customer experience
• Excellent stakeholder management, communication and negotiation skills
• Experience leading high-performing teams in a fast-paced, entrepreneurial environment.
• A genuine passion for fitness, health and wellness.
• Experience within the fitness, health or wellness sector is highly desirable.

What’s on offer?

In addition to a competitive basic salary of €140,000–€160,000 /£120,000–£140,000 there is an opportunity to earn an annual bonus of up to 20% of the basic salary. The position is offered on a hybrid working basis with generous time off, an enhanced pension scheme, medical, life and disability assurance, mental health benefits and opportunities for professional development.