Head Coach - New Club Opening

Frasers Group; Birmingham; On-site; GBP 30,000 - 48,000; Full time

Benefits offered by this job

Competitive salary

Ongoing training & development

Frasers Group discounts

Discounted gym membership

Job summary

Frasers Group’s Everlast Gyms in Birmingham is seeking a Head Coach to own the fitness offering on the gym floor. You will mentor Fitness Coaches and Personal Trainers, oversee MOVE, REDEFINE, PT and Group Training, and drive member engagement and revenue with excellence.

You’ll lead by example, deliver high-quality training, and align with business KPIs while working flexible evenings, weekends, and holidays to support busy gym operations.

Qualifications

• Level 3 Personal Trainer qualification and CIMSPA Practitioner.
• Experience delivering personal training and group training modalities.
• Strong leadership capable of coaching, motivating and inspiring a team.
• Up-to-date with industry trends and fitness innovations.
• Excellent interpersonal communication and adaptable approach.
• Willing to work evenings, weekends and Bank Holidays.

Responsibilities

• Represent Everlast Gyms as a fitness ambassador and lead the gym's fitness product.
• Lead MOVE, REDEFINE, Personal Training and Group Training delivery to maintain high quality.
• Drive member onboarding and participation in MOVE initiatives.
• Own REDEFINE sales, cohorts and member results.
• Recruit, train and mentor Fitness Coaches and Personal Trainers.
• Manage group training timetables and monitor KPIs.
• Drive new member sales, retention and opportunities across PT, memberships and services.
• Deliver on-shift classes and PT sessions to company standards.

Skills

Leadership

Personal Training

Group Training

Member Engagement

Education

Level 3 Personal Trainer

CIMSPA Practitioner

Job description

Head Coach - New Club Opening Frasers Group Birmingham, England, gb

As a Head Coach, you’ll take ownership of the fitness product in your gym, leading by example to inspire both members and your team. Reporting to the General Manager, you’ll mentor Fitness Coaches and Personal Trainers, deliver innovative training programmes, and drive member engagement. This is a hands‑on leadership role where you’ll be the face of fitness on the gym floor – motivating your team, engaging members, and ensuring that Everlast Gyms delivers the very best fitness experience.

What You’ll Be Doing

Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.

Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality.

Driving engagement in national initiatives like #WorkoutWednesday, in‑gym challenges, and events.

Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.

Owning REDEFINE: driving sales, cohort participation, and member results.

Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.

Managing group training timetables and monitoring performance against company KPIs.

Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.

Delivering on‑shift classes and personal training sessions to company standards.

Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

About You

A passionate health, fitness, and wellness advocate.

Level 3 Personal Trainer qualified and a CIMSPA Practitioner.

Skilled and experienced in delivering personal training and a variety of group training modalities.

Strong leadership qualities with the ability to coach, motivate, and inspire a team.

Up-to-date with industry trends and fitness innovations.

Adaptable communicator with excellent interpersonal skills.

Solutions-driven, ambitious, and always looking to develop yourself and others.

Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Why Join Us?
At Everlast Gyms, you’ll have the chance to build a career in fitness that’s as ambitious as you are. As part of Frasers Group, you’ll benefit from incredible opportunities, rewards, and development across the wider business.

Here’s what you can expect:

• Competitive salary plus earning potential through personal training and product sales.
• Ongoing training and development to grow your skills and qualifications.
• Opportunity to lead fitness innovation in a fast-growing, fearless brand.
• Group-wide discounts across Frasers Group brands.
• Discounted gym membership.

At Frasers Group, we live by our principles:

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.

Full-time