User Acquisition Manager - F2P Mobile Games

Skillsearch; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading company in the games industry seeks a passionate User Acquisition Manager to drive paid marketing for their mobile games. This hybrid role in London offers the opportunity to manage impactful campaigns, collaborate with various teams, and enhance growth through strategic marketing initiatives.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Strong analytical skills with Excel, campaign dashboards, or SQL.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention.
• Own channel-level budgets and deliver efficient spend outcomes.

Skills

Analytical skills

Performance campaign management

Mobile gaming experience

Collaboration with creative teams

Tools

SQL

Excel

Adjust

Appsflyer

Job description

User Acquisition Manager - F2P Mobile Games

User Acquisition Manager - F2P Mobile Games

Direct message the job poster from Skillsearch

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User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

• Industries

  Computer Games

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