User Acquisition Manager - F2P Mobile Games

JR United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading company in the mobile gaming sector is seeking a User Acquisition Manager based in London. In this role, you will drive paid marketing efforts to acquire new players, manage impactful campaigns, and closely collaborate with analytics, product, and marketing teams. The position offers a hybrid work setup, with a requirement of two days in the office weekly, making it ideal for candidates with a proven track record in mobile user acquisition.

Qualifications

• 3 - 5 years of hands-on user acquisition experience in mobile games.
• Proven success in managing performance campaigns at scale.
• Experience with casual mobile games and analytics.

Responsibilities

• Plan, launch, and optimize user acquisition campaigns across multiple channels.
• Analyze campaign performance using key performance indicators.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical Skills

Campaign Performance Analysis

Budget Management

Cross Promotions

Tools

Excel

SQL

Adjust

Appsflyer

Job description

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User Acquisition Manager - F2P Mobile Games, west london

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Client:

Skillsearch

Location:

west london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer