User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Stevenage; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the mobile gaming industry is seeking a User Acquisition Manager based in Stevenage. The role focuses on leading marketing efforts to acquire new players through strategic campaign management across multiple platforms. Candidates should have proven experience in mobile gaming user acquisition with strong analytical skills and a capability to collaborate with various teams.

Qualifications

• 3-5 years of hands-on user acquisition experience in mobile gaming.
• Proven success in managing large-scale performance campaigns.
• Strong analytical skills and experience with relevant tools.

Responsibilities

• Plan, launch, and optimize user acquisition campaigns.
• Analyze campaign performance using key KPIs.
• Manage channel budgets effectively.

Skills

Analytical skills

Paid marketing experience

Campaign management

Cross-promotions knowledge

Experience with analytics tools

Tools

Excel

SQL

Adjust

Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, Stevenage

Client: Skillsearch

Location:

Stevenage, UK (Hybrid in London office - 2 days per week)

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

User Acquisition Manager - F2P mobile games

We are looking for a User Acquisition Manager to lead paid marketing efforts for mobile games. You will manage campaigns across multiple platforms to acquire new players and grow the user base profitably. The role involves collaboration with product, analytics, and marketing teams.

Responsibilities:

• Plan, launch, and optimize user acquisition campaigns across various channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, and retention
• Manage channel budgets to ensure efficient spending
• Work with creative teams to test and improve ad creatives

Requirements:

• 3-5 years of hands-on UA experience in mobile gaming
• Proven success in managing large-scale performance campaigns
• Strong analytical skills with Excel, dashboards, or SQL
• Experience with casual mobile games
• Knowledge of cross-promotions, monetization, and live ops teams
• Experience with analytics tools like Adjust and Appsflyer