User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Brighton; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the mobile gaming industry is seeking a User Acquisition Manager to spearhead marketing efforts for their mobile games. You'll be responsible for driving player acquisition through effective campaign strategies while collaborating with product, analytics, and marketing teams. The role requires a hands-on approach with experience in campaign management and a solid analytical background, with a focus on optimizing channel performance.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Experience with analytics and mobile game monetisation.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, and LTV.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills

Strong collaboration skills

Campaign performance analysis

Tools

Excel

SQL

Adjust

Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, brighton

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Client:

Skillsearch

Location:

brighton, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer