User Acquisition Manager - F2P Mobile Games

Skillsearch; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading company in the gaming industry is looking for a User Acquisition Manager to spearhead their marketing efforts. The role involves developing and optimizing user acquisition campaigns to drive player growth, working closely with cross-functional teams. The candidate should have proven success in managing performance campaigns in mobile gaming with strong analytical skills.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Experience with analytics and high-impact campaigns.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills

Campaign management

Performance marketing

Tools

Excel

SQL

Adjust

Appsflyer

Job description

User Acquisition Manager - F2P Mobile Games

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User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

• Industries

  Computer Games

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