Enable job alerts via email!

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Hounslow

Hybrid

GBP 40,000 - 60,000

Full time

Today
Be an early applicant

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

A leading company in the mobile gaming industry is seeking a User Acquisition Manager. This pivotal role involves managing high-impact marketing campaigns to acquire and retain players, collaborating with analytics, product, and marketing teams. The position is hybrid based in London, requiring 2 office days per week. Ideal candidates will have 3-5 years of relevant experience and strong analytical skills.

Qualifications

  • 3 - 5 years hands-on UA experience in mobile games.
  • Proven success managing performance campaigns at scale.
  • Experience with analytics and casual mobile games.

Responsibilities

  • Plan, launch, and optimize UA campaigns across multiple channels.
  • Analyze campaign performance using KPIs like CPI, ROAS, LTV.
  • Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills
Campaign management
Paid marketing
Cross promotions

Tools

Excel
SQL
Adjust
Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, south west london

col-narrow-left

Client:

Skillsearch

Location:

south west london, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

  • Plan, launch, and optimize UA campaigns across multiple channels
  • Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
  • Own channel-level budgets and deliver efficient spend outcomes
  • Collaborate with creative teams to test and iterate ad creatives

Requirements:

  • 3 - 5 years of hands-on UA experience in mobile games
  • Proven success managing performance campaigns at scale
  • Strong analytical skills with Excel, campaign dashboards, or SQL
  • Experience with casual mobile games
  • Cross promotions, working with monetisation and live ops teams
  • Experience with analytics
  • Familiarity with tools such as Adjust and Appsflyer
Get your free, confidential resume review.
or drag and drop a PDF, DOC, DOCX, ODT, or PAGES file up to 5MB.

Similar jobs

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Stevenage

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Brighton

Hybrid

GBP 35,000 - 55,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Basildon

Hybrid

GBP 50,000 - 70,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Dartford

Hybrid

GBP 45,000 - 70,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Reading

Hybrid

GBP 40,000 - 55,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Woking

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Slough

Hybrid

GBP 45,000 - 65,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Hemel Hempstead

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Crawley

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant