User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Woking; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in mobile gaming is seeking a User Acquisition Manager to spearhead marketing efforts for their games. This hybrid role focuses on managing impactful campaigns across platforms, collaborating closely with product and analytics teams. The ideal candidate will have solid experience in mobile gaming acquisition, strong analytical skills, and a proven track record in performance marketing.

Qualifications

• 3-5 years of hands-on UA experience in mobile gaming.
• Proven success in managing performance campaigns at scale.
• Familiarity with analytics tools.

Responsibilities

• Plan, launch, and optimize User Acquisition campaigns.
• Analyze campaign performance using KPIs like CPI and ROAS.
• Manage channel budgets for efficient spending.

Skills

Analytical skills

Campaign management

Collaboration

Tools

Excel

SQL

Adjust

Appsflyer

Job description

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User Acquisition Manager - F2P Mobile Games

Client: Skillsearch

Location: Woking, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

We are working with a client seeking a User Acquisition Manager to lead paid marketing efforts for their mobile games. The role involves managing high-impact campaigns across multiple platforms to acquire new players and grow profitably. Collaboration with product, analytics, and marketing teams is essential.

Responsibilities:

• Plan, launch, and optimize UA campaigns across various channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, and retention
• Manage channel budgets to ensure efficient spend
• Work with creative teams to test and improve ad creatives

Requirements:

• 3-5 years of hands-on UA experience in mobile gaming
• Proven success in managing performance campaigns at scale
• Strong analytical skills with Excel, dashboards, or SQL
• Experience with casual mobile games
• Experience with cross-promotions, monetization, and live ops teams
• Familiarity with analytics tools such as Adjust and Appsflyer