User Acquisition Manager – EMEA

Incline; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a skilled UA Analyst to join their User Acquisition team. This full-time role offers a competitive salary and bonus potential, along with a suite of benefits. You will be responsible for launching and optimizing user acquisition campaigns, leveraging data analysis to drive results for a portfolio of mobile app products. This position promises growth opportunities under a top-class leadership team, where your analytical skills and creative problem-solving will be put to the test. If you are passionate about performance marketing and eager to make an impact in the mobile advertising space, this is the perfect opportunity for you.

Benefits

Bonus potential

Career development opportunities

Flexible working hours

Health benefits

Qualifications

• Experience in data analysis and performance marketing is crucial.
• Familiarity with mobile user acquisition metrics preferred.

Responsibilities

• Launch and optimize user acquisition campaigns targeting specific audiences.
• Conduct data analyses to drive user acquisition and retention.

Skills

Data Analysis

Quantitative Marketing

Creative Problem Solving

User Acquisition

Performance Marketing

Education

Degree in Marketing or related field

Tools

Facebook Ads

Google Ads

Job description

• Salary: £ Competitive plus bonus and benefits
• Job type: Full time
• Job location: Farringdon, London, UK

The User Acquisition team at Incline Gaming Marketing is looking for an experienced UA Analyst who has exceptional data skills. As a performance marketer, you will acquire users for Incline’s growing portfolio of partners while leveraging Facebook, Google, Apple, and other self-serve programmatic ads platforms to scale our UA efforts for our iGaming partners.

You will be responsible for managing UA campaigns daily, optimizing creatives, keywords, and other campaign parameters. If you have an eye for quantitative online marketing and can manage multiple priorities while delivering outstanding execution, we would love to talk to you. On top of some great perks and benefits, you will be working with a top-class leadership team, who can grow you to the next level and help you gain skills and experience to elevate your career.

For this full-time role, a competitive salary is available, plus bonus potential, and a suite of benefits. Compensation frameworks are tailored by role, seniority, and geography. Specific pay within this spectrum is influenced by the role’s location and additional considerations such as directly related skills, experience, and academic or professional qualifications.

Responsibilities:

• Launch UA campaigns in a systematic manner to target the right audience with the right messaging
• Data analyses and ad-hoc reporting that drives user acquisition, retention, and monetization for a suite of mobile app products
• Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD, and other goals
• Creative Concepts; research the market and the target group of users and define creative concepts that can attract more users
• Creative Requests; execute the creative request from building the concepts to producing different variants in an effort to improve the efficacy of creatives
• Creative Testing; continuously test new concepts and creatives while running A/B tests and validating hypotheses
• Reporting; be on top of your campaign data daily and provide reporting
• A hunger to be a continuous learner and get things done in the mobile advertising space and the mobile app market
• Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Hands-on experience with Facebook Ads and/or Google Ads is a plus but not a must; familiarity with CTR, CVR, CPI, ARPU, Retention, and LTV is preferred
• Direct previous experience in mobile user acquisition is a plus, but not a requirement – we want determined, quantitative problem solvers with a passion for user growth
• Be in our Walnut Creek, CA, office at least 2 days per week