Performance Marketing & Customer Acquisition Manager (100% remote - UK)

Tether Operations Limited; London; Remote; GBP 40,000 - 70,000; Full time

Job summary

Tether Operations Limited is looking for a remote Performance Marketing & Customer Acquisition Manager to optimize media strategies for cutting-edge fintech products. The role requires a data-driven professional with at least 5 years of experience and a strong analytical skill set. Join Tether to push boundaries in digital finance and work with a global team.

Qualifications

• 5+ years in performance or growth marketing.
• Experience with ad platforms and tracking tools.
• Ability to manage ad budgets effectively.

Responsibilities

• Develop and optimize paid media strategies.
• Drive customer acquisition through targeted campaigns.
• Analyze campaign performance and provide insights.

Skills

Analytical skills

Growth marketing

Problem-solving

Tools

Google Analytics

Meta Business Manager

Google Tag Manager

X Ad Manager

Job description

Performance Marketing & Customer Acquisition Manager (100% remote - UK)

Join Tether and Shape the Future of Digital Finance

At Tether, we're pioneering a global financial revolution with innovative blockchain-based solutions that enable seamless, secure, and instant digital transactions worldwide. Our products include the trusted stablecoin USDT, energy-efficient Bitcoin mining solutions, AI-driven data sharing apps like KEET, and educational platforms empowering digital economies.

Our global team works remotely to push technological boundaries and set new industry standards. If you have excellent English communication skills and a passion for fintech innovation, Tether offers a unique opportunity to contribute to cutting-edge projects and grow your career.

About the role

We seek a Performance Marketing & Customer Acquisition Manager to lead media spend optimization and customer growth strategies for our consumer-facing products. The ideal candidate thrives on data-driven decision-making, possesses deep technical expertise in performance marketing, and can execute campaigns that deliver measurable results.

Key Responsibilities

1. Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn, etc.).
2. Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
3. Manage media spend efficiently to ensure cost-effective conversions.
4. Collaborate with cross-functional teams (product, creative, operations) to align marketing efforts with business goals.
5. Analyze and report on campaign performance, providing actionable insights for continuous improvement.
6. Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.
7. Stay updated with the latest trends, tools, and best practices in performance marketing and growth hacking.

Minimum Requirements

• 5+ years of experience in performance or growth marketing roles.
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven ability to manage ad budgets effectively to maximize ROI.
• Familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
• Ability to plan, execute, and scale campaigns efficiently for acquisition and retention.
• Results-driven mindset with strong problem-solving skills.