Digital Acquisition Manager - B2C

Blu Digital; London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading global B2C haircare brand seeks a Digital Acquisition Manager to enhance customer acquisition strategies across the UK and US. This hybrid role, reporting to the Ecommerce Director, involves managing a digital marketing executive, overseeing budgets, and creating impactful multi-channel campaigns. A competitive salary of up to £60,000 plus bonuses is offered.

Qualifications

• Experience in digital campaign creation and execution.
• Strong understanding of Search, Social, Display, and Affiliates channels.
• Entrepreneurial mindset with the ability to manage budgets.

Responsibilities

• Manage paid media strategy and budgets across global markets.
• Acquire new customers through multi-channel campaigns.
• Report campaign results to key brand stakeholders.

Skills

Digital marketing

Paid media strategy

Campaign management

Business acumen

Agency management

Job description

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Digital Acquisition Manager - B2C, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

bdc495116c5e

Job Views:

60

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Digital Acquisition Manager
London (Hybrid)

My client is an industry-leading B2C global haircare brand to join their well-established digital marketing team. They are offering a competitive salary of up to £60,000+ 20% bonus, they are operating a Hybrid model of working 1 day in their London central office and 4 days working from home a week.

You will report directly to the Ecommerce Director, with one direct report (Digital Marketing Executive), owning paid media strategy/ budgets and implementation across Global markets. You will be responsible for acquiring new customers to their websites in both the UK and US markets, via creating best-in-class campaigns across Search, Social, Display, Affiliates and Connected TV. Working alongside the creative team and digital media agencies to create acquisition strategy and media plan across all channels, as well as overseeing and managing the execution and reporting results to key brand stakeholders.

You will be ambitious with an entrepreneurial mindset and direct hands-on experience creating digital campaigns. You will need a strong understanding of each channel including attributes, limitations, and audience. It is advantageous to have experience in managing agencies and vendors.

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Created on 22/06/2025 by TN United Kingdom